SIGNIEL — Photo by LOTTE Hotels & Resorts

LOTTE HOTELS & RESORTS, the hotel brand representing South Korea, is accelerating global franchising drive based on its 40-year know-how in hotel operation. LOTTE whose combined number of rooms exceeds 11,000, is currently operating 32 hotels and resorts in seven countries and has established itself as a hotel brand favored by people around the world.

▶ Seeking vigorous expansion to become a leading global hotel chain; now operates 12 hotels internationally
LOTTE is aggressive in its global advancement whereas the other Korean hotel groups tend to focus only in domestic market. Its global operation, which started with the opening of LOTTE HOTEL MOSCOW in 2010, has continued to expand, leading to the opening of chains in Tashkent, Uzbekistan and Ho Chi Minh, Vietnam in 2013; Hanoi, Vietnam and Guam in 2014; New York in 2015; Yangon, Myanmar, St. Petersburg and Arai, Japan in 2017; Samara and Vladivostok, Russia, in 2018; and Seattle in 2020.

LOTTE HOTEL MOSCOW, the first global chain hotel of LOTTE, won the Cond é Nast Traveler for two years in a row in 2012 and 2013. In 2014, it was honored as "Best Hotel in Europe" and "Best Hotel Restaurant in Europe" by the Villegiature Awards 2014. LOTTE’s such commendable performance gave fresh impetus to the global hotel industry.

LOTTE NEW YORK PALACE, which the company acquired for the first time for a Korean hotel brand, is famous for serving as “the second White House" during the U.N. General Assembly held every September. In April 2018, Forbes Travel Guide chose LOTTE NEW YORK PALACE as one of the "21 Hot Hotels Around The Globe". These are one of the evidences that prove LOTTE’s high reputation in New York where leading hotel chains around the world fiercely compete. In September 2020 with the successful opening of LOTTE HOTEL SEATTLE, its fourth franchised hotel, LOTTE consolidates its place as a rising global hotel group traversing the U.S.

▶ Building brand portfolio to meet diverse travelers’ needs
LOTTE has built brand portfolio that satisfies the needs of various travelers -- the premium landmark hotel 'SIGNIEL', classic upper upscale hotel 'LOTTE HOTELS’, lifestyle hotel 'L7 HOTELS', business-optimized hotel ‘LOTTE City Hotels’, and 'LOTTE RESORT' for family travelers.

SIGNIEL defines new dimension of luxury. The exquisite décor and extravagant ambiance make SIGNIEL like no other, providing its guests with heavenly experience. With the successful operation of SIGNIEL SEOUL and SIGNIEL BUSAN, the brand is considered as a game changer which transposed the Korean luxury hotel market. SIGNIEL presents a higher level of service paradigm by being a place people aspire to stay at least once in their lifetime.

LOTTE HOTELS reflect pride and genuine heartfelt respect for guests. Representing delicacy and refinement in facilities and services, LOTTE HOTELS commits to excellence as the flagship hotel at celebrated destinations around the world. LOTTE HOTELS promises enriching moments through considerate and sincere service.

L7 HOTELS captures the unique traits of locations with bold design and unlocks the joy of travelling through creative spaces with overflowing cultural experiences and inspirations. Through the colourful array of artworks and creative culture, originality of L7 HOTELS could be explored. Chic interior and amiable service are charming touch for the guests to delightfully idle or be inspired to venture. L7 HOTELS aim to accompany in every step of guests’ journey.

LOTTE City Hotels are ideally mapped for business travelers by delivering utmost convenience throughout efficient modern facility. Practical, functional spaces and services that are essential for work and relaxation are offered at the best price. LOTTE City Hotels are designed for those who seek personal fulfillment and professional growth, aiming a stress-free business trip.

LOTTE RESORT serves as a space full of leisure, entertainment, culture and lifestyle. Surrounded by nature, LOTTE RESORT conveys artistic spirit through the grandiose beauty of the environment.

Based on the combination of brand portfolio and the ‘Korean-style hospitality service’ which acknowledges the guests’ needs, LOTTE continues to grow as a global hotel group.

About LOTTE Hotels & Resorts

LOTTE Hotels & Resorts are currently in operation of 18 properties across five countries globally and have 16 more properties in the pipeline. LOTTE Hotels & Resorts have secured their brand equity by way of their award-winning Five Star properties. Their first luxury and overseas hotel from Korea's hotel brand in Russia has been in the spotlight after being recently awarded with the Prix Villegiature Awards 'Best Hotel in Europe'. LOTTE Hotels & Resorts has gained worldwide recognition for its excellent service and facilities suitable for major international events. It has also been rated as the best hotel in Korea by numerous prestigious magazines, including Conde Nast Traveler, Global Traveler, Business Traveller (Asia Pacific), and Trade Travel Gazette.

Chelsea Lee
Associate
+8227597562
LOTTE Hotels & Resorts