As a part of The Urban Collëctif, Accor, Citroën and JCDecaux invent the urban mobility of tomorrow, autonomous and for everyone
The Urban Collëctif is a new partnership between Citroën, Accor and JCDecaux, three French companies with an international presence in the daily lives of city-dwellers around the world and a shared vision for the future of urban mobility.
Their common ambition is to optimise mobility so that everyone can reclaim urban spaces and significantly improve the quality of life.
This ambition relies on an innovative concept dubbed Citroën Autonomous Mobility Vision, which combines a high-tech and universal mobility platform, The Citroën Skate, with three new service Pods – Sofitel En Voyage, Pullman Power Fitness and JCDecaux City Provider – each offering a unique experience to explore cities in a new way.
Using autonomous, electric and agile Citroën technology, this disruptive, open-source urban mobility concept aims to decongest cities while also meeting citizens’ growing needs in terms of mobility, services, safety and well-being in cities.
This new concept of responsible and tailor-made urban mobility relies on an open-source approach: The Citroën Skate platform can accommodate all compatible Pods developed by a partner, thereby expanding mobility and service offerings.
This brand new mobility platform offers urban experiences curated by three partners’ know-how and expertise. It is built on a layer of technological, electric and autonomous Citroën mobility - The Citroën Skate. The three Pods illustrate the concept and extent of its potential, which is possible because of its open-source approach. Two Pods were developed with Accor and highlight two of the luxury, top-of-the-line brands in its portfolio: Sofitel (Sofitel En Voyage) and Pullman (Pullman Power Fitness). The third was designed with JCDecaux: JCDecaux City Provider.
THE ACCOR PODS: SOFITEL EN VOYAGE & PULLMAN POWER FITNESS
Through its Sofitel En Voyage and Pullman Power Fitness Pods, Accor, a world leader in the hotel industry, is inventing “mobile hospitality in the city”, enabling all of its customers as well as city-dwellers to immerse themselves in its brand experience outside its hotel walls.
With 200 years of combined experience in interior design and French automotive design, this partnership has given rise to innovative and daring Pods. During development with the Citroën teams, particular attention was paid to the quality of the materials, colours, assemblies and details, as well as the interfaces.
Damien Perrot, Global Senior Vice-President Design at Accor, comments: “Each Pod is a bold and modern interpretation of interior and automotive design. They are designed beyond the conventions and standards that the industry is using today, with precision engineering, high-end materials, refined aesthetics and revamped functions and applications. Thanks to this unprecedented partnership, which is highly innovative both in form and substance, we are creating endless opportunities for the future.”
Eventually, the two Pods could be reserved using the ALL - Accor Live Limitless app, the everyday lifestyle companion that brings together and enhances all the brands, services and partnerships operating within Accor’s ecosystem.
Steven Taylor, Chief Marketing Officer at Accor, notes: “The presentation of the Sofitel En Voyage and Pullman Power Fitness Pods is a new example of our augmented hospitality strategy. We are resolutely focused on making our brands increasingly more visible and more relevant, in order to be there for our guests, beyond their stays in our hotels.”
More than ever, brands and sustainable urban mobility are central to the vision of augmented hospitality offered by Accor.
Since 1919, Citroën has been creating cars, technologies and mobility solutions to meet society’s changing needs. A brand characterised by boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric vehicle designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. Citroën is a pioneer in services and the attention paid to its private and business customers. It has a presence in 101 countries and a network of 6,200 sales and service outlets around the world.
JCDecaux, the world number one in outdoor advertising, is now present in over 80 countries and more than 3,670 cities of over 10,000 inhabitants. For more than 55 years, JCDecaux’s products have been considered the benchmark in innovation, quality, aesthetics and functionality. Thanks to its employees’ expertise, the services provided by the Group, particularly in servicing and maintenance, are recognised around the world by cities, airport and transport authorities, and advertisers. JCDecaux is currently the only company in the world exclusively active in outdoor advertising and developing all of the associated activities: street furniture, advertising in transport and large-format displays. As smart cities enter our lives, JCDecaux is positioning itself to be one of the major players in this sector and is already involved in fostering the emergence of an increasingly human, open and sustainable smart city.
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About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels' guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
Senior PR Manager Accor Luxury Brands
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