Accenture Explores Travel’s Changing Realities
The travel landscape is constantly changing. What do our experts—and the leaders of some of the industry’s most successful organizations—see as the way forward? Find out in the latest issue of The Guide, the digital magazine from Accenture Travel.
Travel readiness index
A new way of forecasting is needed for today’s travelers. Combining data with forecasted intent, we’re creating a monthly index which tracks travel and non-travel indicators that influence overall readiness to travel again, such as COVID-related health status, economic indicators, travel demand, and mobility status.
The latest findings show:
- The average score reached 0.70 in September (scale from 0 to 1), up 5% from August and -26% from pre-Covid baseline.
- Turkey maintained its lead positioning, followed closely by France and Spain.
- Government alignment is needed to address a patchwork of rules that could hinder travel in the upcoming holiday season.
- The Index now includes two countries from the Middle East region: the United Arab Emirates and Saudi Arabia.
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
