evo Hotel Bouldering King Guest Room — Photo by Sightline Hospitality
The English Hotel King Guest Room with Clear Shower — Photo by Sightline Hospitality

More and more, the hotel industry has seen unique brands try to break into the space. Wonder why? Hotels are sexy! Doesn’t everyone want to be in the hospitality business?

But on a more serious note, for most brands trying to break into the hotel space for the first time, it’s all about exposure. Entering the hotel space allows established brands to engage with new potential guests, therefore generating more consumer exposure. Most of these brands are starting to realize that moving into the hotel sector is a whole new ball game that requires real expertise.

Hotels are a more immersive, personal experience. Where you lay your head at night and where you get ready for the day are extremely personal choices. Brands that take this leap need to understand the intricacies of hospitality to be successful in connecting with their consumers in a more meaningful, intimate way.

Two brands that come to mind when discussing this topic are the newest additions to Sightline Hospitality’s portfolio: evo Hotel located in Salt Lake City and The English Hotel located in the Arts District of Las Vegas.

evo is a very prominent brand known for being the leading retail expert in outdoor gear. The vision for evo hotel is to create an outdoor enthusiast’s paradise – taking the brand a step further to engage the consumer in the full evo experience. evo Hotel will act as a haven for outdoor enthusiasts to stay, explore, learn, and truly immerse themselves in the evo brand. The evo campus features world-class amenities such as a bouldering gym (Bouldering Project), a skate park (All Together Skate), and even a large 100,000 square foot evo retail store. The hotel also serves as a hub for guests to explore Salt Lake City, world-famous Wasatch Mountains and a plethora of national parks, further growing the evo trips through forming partnerships and creating excursion packages with surrounding outdoor experience companies.

Celebrity chef Todd English is another personal “brand” currently entering the hotel space. Extremely passionate about his craft, Todd wants to create The English Hotel concept in Las Vegas to invite people into his world. Todd loves serving and entertaining others, so his vision is to go beyond a great dinner and present a more well-rounded hospitality experience to every guest. From the specially selected in-room cocktail carts to recipe cards featuring Todd English’s personal favorites placed on your pillow at night, every element of the hotel is thoughtfully and carefully crafted to create a truly one-of-a-kind experience. The English Hotel is affiliated with Marriott's Tribute Portfolio brand, which allows the hotel concept to further engage with consumers through leveraging the power of Bonvoy brand loyalty.

Hospitality is all about creating a personal connection with your guests. It allows your customers to trust you in a way that other industries just can’t tap into. Brands will always try to gain more market share in their client base and grow a solid loyal foundation – and entering the hotel sector is a way to do just that.