Revenue Management + Marketing = The Perfect Match. ❤️

Cogwheel Marketing’s Stephanie Smith and Topline Revenue‘s Connor Vanderholm sit down with Revenue Hub‘s Trevor Grant to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.

Highlights and Time Stamps

  • Target Segments and understanding competition per segment (02:45)
  • Packages (08:08)
  • OTA Strategy (14:30)
  • Package Parity (17:45)
  • Understanding demand that exists in the market (24:24)
  • Revenue and Marketing Swapping Roles (31:46)

*Originally recorded in March 2022 and posted with Revenue Hub.

About Cogwheel Marketing

Cogwheel Marketing™️ is a full service digital marketing agency specializing in branded hotels, first leveraging brand systems then coupling that with supplemental strategies to maximize total online presence. Their reporting and business intelligence tool, Cogwheel Analytics, aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. Our defined processes ensure the best positioning for your hotel against the competitive set and against other hotels of the same brand. Let us work with your sales and revenue management teams to identify and close the gaps and target your ideal guests.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052

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