Jos is a hotel technology industry expert and veteran and is now in the midst of his second start-up, ROOMDEX, Inc. (founded with Pierre Boettner and Denis Bajet). His passion for the industry and hoteliers is unparalleled. He has a unique vision of the future and how revenue management and upselling will change the landscape.

During this short, 20-minute interview Jos will cover topics focused on automation and attribute-based selling. His view on automation is not futuristic, it is pragmatic. The time has come for hoteliers to place some of their technology on autopilot and let the solution deliver on its promise. Today, ROOMDEX, Inc. has an incredibly high ROI for hoteliers due to this automated approach.

When it comes to attribute-based selling (ABS), Jos believes that he and his team have finally found the way for it to be implemented, adopted, and show its benefits. Now, hotel guests are no longer forced into a certain way of booking a room because this is the way it has always been done, through ABS, hoteliers can now offer priced attributes such as a high floor, a balcony, or an ocean view during the booking process that will tailor the experience unique to each guest and will ultimately drive more revenue for the hotel.

Spend 20-minutes with us as we chat about the future of upselling and have some fun along the way.


ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest's hands.

ROOMDEX Upsell Automation uses hotel reservation, guest data and its proprietary True AvailabilityTM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering a unique and improved guest satisfaction and increased hotel revenue.

ROOMDEX leverages hotel operational and software experience gained by our team members while in leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our innovations in hotel automation, dynamic pricing, operational availability and attribute-based selling. Since founding in spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.

Twitter: @ROOMDEX
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