Cendyn’s eInsight CRM customers will now benefit from Insight Score, the guest lifetime value score supercharged by data science. It is the first of its kind to use predictive analytics to enhance the guest lifetime value score, adding a new layer of sophistication to segmentation for every marketer.

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About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow - driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe. To find out more, visit cendyn.com.

Laura Cerfus
Marketing Coordinator