The Awards Series 2022: Marram Montauk
The BLLA Team sits down with Marram Montauk, Winner of the Boutique Hotel of the Year – North America Award! Hear what Atit Jariwala, Founder of Marram Montauk, has to say.
BLLA: What is your hotel’s mission statement?
AJ: Marram Montauk represents life’s simple pleasures – great views, great food, and great service. We are the definition of barefoot luxury.
BLLA: How do you stay authentic to the boutique essence?
AJ: Everything we do is unique and thought through from the ground up. We don’t take a playbook that we’ve done previously and certainly don’t take anyone else’s playbook. We start with defining our ethos, and then we build every aspect of our guest experience based on this ethos.
BLLA: How does your team operate as a family?
AJ: Our team is our most important asset. We try hard to treat everyone as though they are family and believe our culture is our biggest asset. We believe work shouldn’t feel like a job but part of an aspiration.
BLLA: Why do your hotel and team believe in the boutique movement?
AJ: I don’t think there is any other way. Hospitality, by definition, is about treating and servicing people with respect and love. It’s very hard to do in a franchise model since the brands need to stay consistent across dozens, if not hundreds, of properties. Brands are only concerned about opening up the next property, and thus, they simplify work processes versus caring about being unique or interesting. I think the world we live in mostly cares about unique experiences and not wasting a moment.
BLLA (Boutique & Luxury Lodging Association)
Established in 2009, the Boutique Lifestyle Lodging Association (BLLA) is the world's most innovative and influential association for independent boutique hotels, brands, and suppliers. Dedicated to championing the unique essence of boutique hospitality, BLLA offers its global membership base unparalleled networking opportunities, industry insights, and advocacy initiatives. With a mission to elevate and empower independent hotel owners and operators, BLLA continues to shape the future of hospitality through innovation, collaboration, and excellence. The organization is a pioneer in forecasting the boutique movement. The corporate manifesto showcases BLLA as a catalyst for trends and the future of the boutique lifestyle, with a focus on hospitality. BLLA.org BLLA LinkedIn BLLA Events LinkedIn
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