Data driven decision making vs analysis paralysis
It's a wrap! Today we highlight the last episode of The Revenuemanager - Summit Series. The last episode was sponsored by Cendyn™.
Kevin Duncan, Vice President Product Management at Cendyn, Ian Di Tullio, Chief Commercial Officer Southern Europe at Accor, and Pablo Zambrano, Corporate Director Revenue Management at Decameron All Inclusive Hotels & Resorts joined moderator Scott Dahl, SVP Sales, Marketing, & Revenue Management at The Wurzak Hotel Group to discuss, share thoughts and perspectives data driven decision making vs analysis paralysis.
As most of us have already heard, 90% of the world's data was created in the last ten years, and the amount of data created grows at a faster rate every year. The hotel industry is far from immune, with the various sources of business intelligence available today having exploded from the days when a few large Excel files and a weekly STR report was enough to get every Revenue Manager labeled a nerd.
The successful Revenue Manager today has transitioned from the historical "geek who can speak" to a skilled "data-driven storyteller." Many experts recognize that to use data effectively in this environment, the decision which data NOT to analyze is often the most important one.
So, considering all of this we asked our expert panel: How do you avoid the fine line between data-driven decision making and analysis paralysis?
The Revenuemanager Summit Series were co-produced in collaboration with FunnelTV The Traveltech Channel.
About Cendyn™
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, ecommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.
