New York — Curacity, hospitality’s leading media brand network that powered over $500M in validated hotel bookings in 2024, launches two new solutions: Content Hub and Insights Hub. These innovative hubs streamline how hotels reach and convert high-value guests through premium publications like AFAR, Travel + Leisure, and more than 50 others.

Content Hub: Master Your Media Narrative

Content Hub revolutionizes how hotels control media coverage, delivering unprecedented message precision across top-tier publications. The platform's features allow hotels to upload their priority messages – from seasonal offers to signature programming – to reach millions of qualified travelers who have opted-in to receive content from trusted media brands. Curacity successfully placed 538 of 825 hotel campaigns in premium media newsletters during beta testing, automating an otherwise arduous and manual process.

Insights Hub: Unlock Revenue-Driving Intelligence

Insights Hub leverages first-party data to bridge critical gaps between PR, advertising, and revenue. At its core is Curacity Lead Time, a pioneering metric that reveals the days between content exposure and booking conversion. Without this proprietary intelligence, the guest journey is incomplete. When combined with the days between booking conversion and check-in, with which hotels are familiar, properties can precisely time campaigns for maximum revenue impact. Insights Hub will also feature forward-looking occupancy and length of stay data for benchmarking and planning.

Curacity turns upper-funnel marketing from a blind investment into a revenue-driving engine, said Nick Slavin, CEO and co-founder of Curacity. Our platform uniquely combines premium media exposure with concrete performance metrics, delivering 10-20x ROI.

Validated by the Numbers: The Future of Hospitality Marketing

Recent Skift research in partnership with Curacity validated how travelers trust, use, and rely on media brands.

  • 81% of travelers trust media brands to deliver quality hotel recommendations
  • 75% of travelers are more likely to book a hotel after reading about it in a trusted media brand
  • 52% of travelers trust media brands more than any other marketing channel; hotel social media (25%) and digital advertising (20%) lagged far behind

The future of hotel marketing isn't about choosing between brand building and performance - it's about mastering both, said Slavin. Our platform gives hotels the technology to transform trusted media coverage into measurable revenue while maintaining the premium positioning required to create demand and build a brand.

For more information about Curacity's revolutionary marketing solutions or to book a demo, visitt www.curacity.com.

About Curacity

Curacity is a demand creation platform that helps travel brands measure revenue from upper-funnel marketing. By delivering premium content to opt-in subscribers of trusted media brands, Curacity enables hotels, resorts, and cruises to reach high-intent travelers during the inspiration phase, before they make purchase decisions. Its attribution technology closes the loop between marketing and bookings, identifying which media-exposed guests ultimately book a stay. Curacity empowers travel marketers to make smarter decisions with data by directly linking content to revenue. Named among Inc. 5000's top 20 travel and hospitality companies and Digiday's Best Content Marketing Platform of 2024, Curacity has its headquarters in New York with offices in Stamford, Conn., Toronto, and Buenos Aires. Visit www.curacity.com for more information.

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