Web3: is Hospitality Lagging Behind other industries?
Web3 in Hospitality — Viewpoint by Simone Puorto
Discover how Non-Fungible Tokens (NFTs) and Decentralized Autonomous Organizations (DAOs) are setting the stage for a more transparent, equitable, and sustainable travel and hospitality ecosystem. From enhancing the credibility of reviews to empowering local communities, explore the transformative impact of these Web3 technologies.
As we explore the evolving digital landscape, the travel and hospitality industry is on the verge of a transformative shift. This short essay explores the profound impact of Web3 technologies, specifically Non-Fungible Tokens (NFTs) and Decentralized Autonomous Organizations (DAOs), on various facets of the industry.
Drawing insights from my previous article "Revolutionizing the Travel and Hospitality Industry with Blockchain and NFT", I'll delve into how NFTs can enhance the credibility of reviews through IoT integration and how DAOs can empower local communities.
These technologies are not mere buzzwords; they are powerful tools that can reshape the way we experience travel and leisure, offering groundbreaking opportunities for consumers, service providers, and local communities alike.
Fact-checking of reviews enhanced by NFT and IoT
The integration of NFTs with Internet of Things (IoT) technology can take review verification to the next level.
IoT devices, such as smart locks, sensors, or even wearable technology, can confirm that a guest has stayed at a hotel or participated in an activity. Once this data is collected, it can be written to a blockchain, creating an immutable record of the experience.
An NFT could then be minted to represent this verified experience, linking it to the review. This NFT would serve as a digital certificate of authenticity for the review, ensuring that the reviewer indeed had the experience they claim to have had. For example, a smart lock could confirm a guest's stay at a hotel, and this data could be used to mint an NFT that verifies any subsequent review of that hotel by the guest.
This IoT-enhanced system would not only add credibility to reviews but also provide service providers with valuable, verified feedback. It would make reviews more actionable, allowing businesses to improve their services based on genuine customer experiences. Moreover, potential customers would find these verified reviews more trustworthy, aiding them in making more informed decisions.
By combining NFTs with IoT technology, the travel and hospitality industry can create a more reliable and transparent review ecosystem, which benefits both consumers and service providers.
Opportunities from DAOs for local communities
DAOs have the potential to be a game-changer for local communities in the travel and hospitality industry. By leveraging the power of decentralized governance, DAOs can facilitate community-driven initiatives that directly benefit local economies and cultures.
Local artisans, farmers, and small business owners can become stakeholders in a DAO, allowing them to have a say in tourism-related decisions that affect their community. This level of involvement can lead to more equitable distribution of tourism revenue, empowering local economies.
DAOs can also be instrumental in preserving local cultures and traditions. Community members can propose and vote on initiatives aimed at cultural preservation, such as restoring historical sites or organizing traditional events. These initiatives can then be funded through the DAO, ensuring that the community's heritage is not only preserved but also showcased to visitors.
Another significant opportunity lies in promoting sustainable tourism. DAOs can enforce sustainability standards for local businesses and attractions, ensuring that tourism growth does not come at the expense of environmental degradation. Community members can propose eco-friendly initiatives, such as waste management programs or renewable energy projects, which can be funded and implemented through the DAO.
Real-time feedback and adaptation
DAOs allow for decentralized governance, enabling communities to adapt nimbly to changing circumstances. Whether it's responding to tourist feedback or adjusting to environmental concerns, the decentralized nature of DAOs allows for agile decision-making that reflects the community's needs and aspirations.
By harnessing the power of decentralized governance, DAOs offer local communities in the travel and hospitality sector unprecedented opportunities for economic empowerment, cultural preservation, and sustainable development. This not only enriches the traveler's experience but also ensures long-term benefits for local communities.
The integration of Web3 technologies like NFTs and DAOs into the travel and hospitality sector promises a future where experiences are more personalized, reviews are more trustworthy, and local communities are active stakeholders in tourism development.
By embracing these innovations, the industry can not only elevate customer experiences but also create a more equitable and sustainable ecosystem.
As we go through this exciting frontier, the potential for transformative change is not just possible but inevitable, heralding a new chapter in the way we think about travel and hospitality.