Industry Update
Opinion Article16 September 2009

HOTEL CEO Pay - The Hot Potato

By Keith Kefgen

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HVS Executive Search names Jeffery H. Boyd President & Chief Executive Officer of priceline.com as the hotel industry’s top-performing chief executive officer of 2008 in its 16th Annual CEO Survey.

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Just when you thought that nothing else could be written about CEO pay, the financial crisis brought it back to the forefront. Shareholders and legislators screamed about pay-for-performance like never before. Congress even passed a new bill that gives shareholders a right to vote on executive pay. Hotel CEOs have not been the poster child of excessive pay but there are plenty of reasons why they should examine our yearly analysis. We know that shareholders and media pundits will be reading it very carefully. In its 16th annual CEO survey HVS Executive Search included thirty companies, down one from last year. With private equity and hedge funds looking for bargains, we suspect that this trend will continue.

No Worries

We know one CEO who won't have to worry about shareholder discontent, Jeff Boyd of Priceline. Boyd is our top performing CEO in this year's study, and was underpaid by nearly 85% according to the analysis. Other top performers include Paul Schulte of Supertel, Monty Bennett at Ashford, John Emery at Great Wolf and Stephanie & Peter Sonnabend of Sonesta (see table below). Interestingly, Schulte and Emery departed their respective companies despite their high pay-for-performance scores. The performance rating was based on how well a company's stock price and EBITDA grew over a three year period in relation to the size of the company and the CEO's paycheck.

In terms of a pure stock play, Priceline was the best investment nearly tripling in value over the survey period. Only four other companies had positive stock returns, Loews, Vail, Disney and DiamondRock. Jonathan Tisch of Loews and Bill McCarten of DiamondRock have been former winners of our top performing CEO survey. Bluegreen was still the worst investment over the survey period, as it was last year.

CEO COMPANY

Salary

S-T Incentives

Other Compensation

L-T Incentives

2008 Total Compensation

HVS Value Index

Iger, Robert, A Walt Disney

$2,000

$13,945

$930

$13,742

$30,617

109.6

Marriott, Jr., J. W. Marriott Intl, Inc.

$1,254

$905

$406

$7,425

$9,989

106.8

Arison, M. Micky Carnival

$880

$0

$517

$7,101

$8,498

104.6

Boyd, Jeffery Priceline.com

$550

$2,000

$13

$3,461

$6,024

184.6

Fain, Richard D. Royal Caribbean

$1,000

$1,441

$126

$3,215

$5,781

101.4

Frits van Paasschen Starwood Hotels & Resorts

$1,000

$1,365

$523

$2,835

$5,723

100.2

Tisch, Jonathan M.*** Loews Hotels

$975

$2,100

$1,738

$684

$5,497

105.4

Stephen P. Joyce Choice Hotels International

$983

$585

$1,655

$1,006

$4,229

101.0

Reed, Colin V. Gaylord Entertainment

$898

$400

$127

$2,487

$3,912

102.7

Wm. Britton Greene St Joe Co

$700

$490

$119

$2,482

$3,791

81.7

Katz, Robert, A Vail Resorts, Inc.

$835

$211

$15

$2,300

$3,362

122.6

Bortz, Jon E. LaSalle Hotel Properties

$567

$499

$575

$1,539

$3,179

98.5

Alter, Robert* Sunstone Hotel Investors

$356

$311

$51

$2,173

$2,891

93.5

Geller, Laurence Strategic Hotels & Resorts

$750

$0

$29

$2,073

$2,852

50.6

Cole, David C.* Maui Land

$550

$0

$540

$1,736

$2,826

35.2

Smith, Richard A. Felcor Lodging Trust

$600

$74

$36

$1,985

$2,695

27.6

Kleisner, Fred Morgans Hotel Group

$936

$0

$53

$1,346

$2,335

84.3

McCarten, William W.* DiamondRock

$564

$426

$32

$1,217

$2,238

123.4

W. Edward Walter Host Hotels & Resorts

$750

$468

$130

$335

$1,683

96.6

Bennett, Montgomery Ashford Hospitality

$700

$438

$0

$395

$1,533

159.6

Maloney, John M. Bluegreen Corp

$600

$0

$15

$825

$1,441

34.2

Shah, Jay Hersha Hospitality

$425

$411

$4

$532

$1,372

114.8

Hewitt, Thomas Interstate Hotels & Resorts

$500

$125

$40

$525

$1,190

74.1

Marcus, Stephen H. Marcus

$621

$262

$204

$0

$1,087

94.9

Emery, John* Great Wolf Resorts

$499

$0

$872

-$288

$1,083

154.2

Ratner, Charles A. Forest City

$500

$0

$75

$300

$875

84.7

Sonnabend, Stephanie & Peter Sonesta International

$706

$57

$82

$0

$846

141.3

Peter T. Cyrus** Lodgian

$658

$0

$1

$0

$658

56.1

Anupam Narayan Red Lion Hotels

$346

$0

$5

$243

$594

87.8

Schulte, Paul* Supertel Hospitality

$270

$0

$27

$0

$297

180.6

Note: The table has been organized by Total Compensation.
* No Longer CEO
**Interim CEO
*** Office of CEO Loews Corp.

Looking Over Their Shoulder

The CEOs with the most concern were heavily invested in hotel real estate and carried significant sums of debt. David Cole is no longer running Maui Land and Peter Cyrus was only pinch-hitting at Lodgian. Smith at Felcor, Geller at Strategic and Mahoney of Bluegreen have an uphill battle to bring back their stock price and shareholder confidence. We believe that as the real estate market recovers, so will the fortunes of these and other real estate intensive companies.

Base & Bonus Pay

The largest CEO salaries were all at large cap companies. Bob Iger at Disney led the group with a salary of $2 million. Two new players were added to this year's list, with Fritz van Paasschen at Starwood and Steve Joyce at Choice joining their respective companies. The average base salary for the group was $732,000, up marginally from $721,000 a year ago. We anticipate that salaries will remain flat until the economy picks up in earnest.

Average bonuses were down 25% from a year ago, dropping from $1.2 million to $884,000. We are not surprised by the drop but we thought a larger drop would have occurred. We foresee an even steeper decline in bonus payouts for next year as operating metrics continue to deteriorate. Interestingly, the median bonus was approximately $287,000, half as much as last year's $570,000. The average was clearly affected by the top five bonus payouts. The largest bonus went to Iger at almost $13 million, while other million dollar bonuses went to Tisch, Boyd, van Paasschen and Richard Fain of Royal Caribbean. We also noted that one-third, or ten CEOs received no bonus at all.

The category of "Other Compensation" has usually not had much to speak about, but that is changing. The SEC wants more transparency regarding benefits, perks, and non-traditional sources of compensation. Tisch and Joyce received other compensation that totaled nearly $2 million. In Tisch's case he has duties that extend beyond Loews Hotels and Joyce, who relocated from Marriott to Choice leaving compensation on the table.

Long-Term Incentives

Stock plans for the peer group ranged in size and scope, with stock options and restricted stock being the incentives of choice for most companies. Five CEOs received no long-term incentive award, with the average award topping $2 million. The average was almost identical to last year, illustrating that most long-term plans are programmed over a period of time and are less affected by the economy. The largest stock awards went to CEOs at large cap companies led by Iger at $13 million. Other multi-million dollar grants were given to Marriott, Arison, Boyd and Fain. We predict that with all the screaming about long-term pay, there will be little change in next year's survey.

The richest CEOs are generally the same as last year's, with Arison's net worth at nearly $4.5 billion. The other billionaire is Marriott weighing in at $1.2 billion. Tisch, Ratner and Iger round out the list of the hospitality industry's richest CEOs.

One of the primary functions of our pay-for-performance model is to determine whether a CEO earned his or her pay. The HVS Value Index can help shareholders evaluate a CEO's performance as they vote on pay. An HVS Value Index of 100 means that a CEO got paid exactly what they deserved relative to their peers. We noted that the five most highly compensated CEOs, Iger, Marriott, Arison, Boyd and Fain all had HVS Indexes over 100, proving that they earned their pay. That clearly can't be said for everyone in the industry.

Keith Kefgen

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    About HVS Executive Search

    HVS Executive Search provides human capital advisory services to leaders in the hotel, restaurant, food service and gaming industries around the world. Its specialties include senior-level executive search, mid-management recruitment and performance improvement strategies. Coupled with a unique and proven psychometric approach, HVS Leadership Assessment™ is the only solution-driven HR assessment tool dedicated to streamlining and enhancing recruitment and training processes, specifically designed for the services industry. Industry benchmarked Compensation Studies leverage the HVS reach and global expertise to help businesses structure compensation in line with industry standards, allowing them to attract and retain talent through equitable compensation practices. For further information, please visit HVS.com/Services/ExecutiveSearch/

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