Hotel Loyalty Programs: An Overview and How They Benefit Hotels

Throughout the travel and retail industries, consumers have been bombarded with countless loyalty programs, the aim of which is to retain customers and increase their loyalty to a specific brand or company. In the hotel industry, hotel loyalty programs or frequent guest programs have been around since the early 1980s, starting with the inception of IHG's Priority Club Rewards program. Since then, all the major hotel companies have created their own version of the hotel loyalty program and are constantly striving to present their program as offering the best value. This article will provide an overview of hotel loyalty programs, focusing on how they potentially benefit hotel owners and operators.

Throughout the travel and retail industries, consumers have been bombarded with countless loyalty programs, the aim of which is to retain customers and increase their loyalty to a specific brand or company. In the hotel industry, hotel loyalty programs or frequent guest programs have been around since the early 1980s, starting with the inception of IHG's Priority Club Rewards program. Since then, all the major hotel companies have created their own version of the hotel loyalty program and are constantly striving to present their program as offering the best value. This article will provide an overview of hotel loyalty programs, focusing on how they potentially benefit hotel owners and operators.