"Hotel websites are still recovering from last year's Penguin update, but a new update loosely called 'Penguin 2.0' by the industry is looming on the horizon. Now is the time hotel marketers must make changes to their website SEO to prevent any penalties that might be levied by Penguin 2.0. While no one knows for certain what will be in Google's upcoming update, below is a list of 8 likely scenarios you can prepare for."

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About Cloudbeds

Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale.

Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024). For more information, visit www.cloudbeds.com.