HITEC Amsterdam Perspectives - A Talk with Stephen Minall
By Mihaela Lica Butler , Reporter for Hospitality Net
A pressing concern in the industry is how data privacy and nationalization impede capabilities to provide efficient IT operations that enhance guest service. As a response to the question, how should hospitality technology participate in lobbying efforts with governmental jurisdictions, Minall considers that petitioning "should be done at all levels but sadly most general managers rely on positioning, rather than looking at this themselves."
Lobbying may help prevent unintended consequences by opening a direct dialogue between professionals in the industry and governmental policymakers who make the decisions that affect business and the economy. Companies like Uber and Airbnb are already active lobbyists urging lawmakers to ease nationalization standards in cities all over the world. They extend their reach beyond city and state lobbying to create good will and to shift standards.
On to the matter of shadow IT which we previously addressed in an interview with Timo E. Kettern, IT Director at Lapithus Hotel Management, Minall insisted on the role of hotel chains:
"If chains were far-reaching, they could afford to ring-fence certain hotels or regions, and thoroughly test/trial innovation, take the plunge, take the risk, and look at the responses and results."
Concerning mobile technology and easing the guest experience, Minall sees the what and timing of purchasing such technology challenging, but recommends hospitality pros to stay abreast of innovation:
"It has to be a major headache on what and when to buy this new technology. Guests will now expect to book/buy/bargain and then pay as they are doing with every other form of purchase. Follow and lead or die on the vine!"
Concluding the interview, Minall addresses a challenge to industry pros to consider how hospitality IT should engage with gig technologies like AirBNB, Uber, or those that allow customers to order takeout online, and so on. His expert opinion is that these cannot be swept under the carpet.
Planning for HITEC Amsterdam is in full swing with guidance from an advisory council representing eight European countries. The council is chaired by Carson Booth, CHTP and vice-chaired by Derek Wood. For the latest news, follow HFTP/HITEC on HITEC Bytes, PineappleSearch, Facebook, LinkedIn, Twitter (@HFTP) and Instagram (HFTP_HITEC). For more information about HITEC Amsterdam, contact the HFTP Meetings & Special Events Department at email@example.com, +1 (512) 249-5333.
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