How to Design a Boutique Hotel
By Lillian Connors, Senior Digital Marketing Strategist at Bizzmark
The two main features of boutique hotels are luxury and individuality. These are achieved through style, practicality and attention to detail. The style needs to tell the story of the hotel or its owner, and make it one of a kind. Everyone designing a boutique hotel should take the following six advices into account.
The moment the guests step inside, they need to feel welcome. A pleasant lobby houses a well-designed and well-lit reception desk – it is the heart of the hotel, where both the first and the last impressions are created. If the space allows for it, always incorporate a seating area within the reception lobby. It will become the favourite meeting place for your guests and their friends.
To the guestrooms
The lift lobby is another important area to consider, as guest often spend a lot of time there and therefore have an opportunity to inspect the details and décor closer at hand. As the lift lobby is often the busiest area of the hotel, make sure that it is spacious, and that you provide adequate signage. This is also where stunning floor, lighting and wall design can be most effectively used to impress everyone passing through. As this is the showcase area, try to incorporate a special piece of artwork, a unique wall finish or even a piece of vintage furniture from the owner's personal collection.
Smart corridor design
Well-designed corridors are the marriage between style and utility. The access points to mechanical and electrical services should be cleverly incorporated into the design, perhaps hidden behind a large piece of artwork or the wall finish. The floor has to be durable to withstand the constant luggage and housekeeping trolleys being pushed up and down. Muffle the traffic sounds by a fabric backed wall covering or a quality carpet which can also help break up the long corridor feeling. As for the corridor lighting, it needs to be sufficient to take guests to their door, but also low enough to infuse a comfortable ambience.
Full hosting experience
In a boutique hotel, guest bedrooms are far more than just places to rest. Rather, they are ultra-personalized multifunctional spaces, where guests can work, dine, relax and sleep. However, no matter how well-designed the room is, if a guest has a sleepless night, there is little chance that they will return. A sturdy and comfortable bed paired with good blackout curtains, soundproofing and a temperature control is the formula for sound sleep. As far as the bathroom is concerned, your guests will expect nothing less than a mini-spa experience within their room. If the location allows, include a feature like an oasis plunge swimming pool, an external shower, or a bath with a splendid view.
Dining and catering
One of the traits of boutique hotels that sets them apart from chain or branded hotels is their size. Luxury and large scale rarely go hand in hand, so designers are often challenged to make the dining areas as efficient as possible. By smart utilization of furniture, fixture and equipment, an all-day dining area can be transformed into a breakfast room or a breakout room during a corporate event. If possible, try to incorporate an open buffet counter with a large storage below. This way you can accommodate all kinds of multi-use gatherings.
You will make your guests happiest if you send them on their way without too much hassle. The checkout needs to be efficient and time saving. On the other hand, this is the last visual memory of the hotel for your guests. You should provide a good luggage storage area in case the guests want to explore the surroundings before they depart.
Whether it's a quiet sanctuary within a densely populated polis or a secluded place on a remote beach, it is the attention to detail, the quality of workmanship as well as the unmatched service and accommodation that separate a boutique hotel form run-of-the-mill brand names. Use these tips and make your hotel be one of the design-led properties.
As a senior digital marketing consultant, Lillian Connors believes that the question of business goes far beyond the maximization of profit through different money-grabbing ploys. Instead, she likes to think that ethical principles should be at the core of every commercial venture, paving the way for much more balanced distribution of wealth on a global scale.More from Lillian Connors