Top 10 hotel trends to respond or not respond to
The world around us is changing rapidly and this means that our industry changes as well. New trends come into play and you should consider using them in your hotel, B&B or other accommodation. Some trends you may know, some trends you don't want to know.
This article gives you an overview of the 10 hotel trends. Choose the trends you want to respond to and offer your guests the best experience.
#1 - Guests (still) focus on wellness and well-being
People want to be fit and healthy. So, they start looking for hotels and B&B's in which they can be fit and healthy. As hotel or B&B, you might not have the option to have a gym or wellness centre on your own. But you might have one 10 km down the road (or a dear friend who is a masseuse).
Get your guests in good shape with healthy nutrition and promote this in your hotel or B&B's description, or... by telling a story
#2 - Sell a story
Although you have a great gym in or close to your hotel, it will be the stories that stick. George Clooney stayed in a hotel room but wanted his own exercise bike. When George left the hotel, the bike stayed. This is one of the stories Ben Rafter, owner of OLS Hotels & Resorts, gladly tells his guests.
You should brag about the well-equipped gym you have and the healthy ingredients you serve, but in the end… it's the story that sticks. Share the story about why you started, why you chose your interior or... what George Clooney did in your hotel. And of course, let your guests share their positive experience as well!
#3 - Create unique and local experiences
A hotel's primary purpose is creating the best place to have a good night sleep. A place where the cleaning lady knocks on one's door and cleans up the clothes from the ground. But… things have changed. People are looking for an experience now. Preferably a local one. Hence, as hotelier it's a good opportunity to partner up with local vendors or exotic companies to offer special packages. Key thing to do: think outside the box and create an unforgettable experience for your guest.
And this is where Airbnb steps in.
#4 - Homestays: threat or ally?
So, people want to experience. That's why homestays are still (and becoming more) popular every day. Going to someone's house and asking them for local tips is an experience on its own. Examples of well-known homestays are Airbnb and HomeAway. Whether they are a threat or ally, they are popular amongst travellers and therefore important to connect your hotel to.
New research shows that homestays are becoming more popular amongst business travellers, and homestays remain popular amongst millennials.
#5 - Millennials on the run
Millennials refer to the generation of people born anywhere between the early 1980s and early 2000. They are the largest group travellers. By some they are called Tripsters, a combination of 'hipsters' and 'travellers'. And this generation is experience-hungry, they like taking selfies, and they love to 'travel brag' on Instagram and Facebook.
And… above all, they love technology.
#6 - Guests want connectivity and technology
The most important requirement of a hotel room is having excellent Wi-Fi connection; it has to be fast and always working. This was a demand before 2018, but guests want more. They want to watch television on smart TVs, set the temperature with their smartphone or unlock their room with a mobile app.
Not only guests want more, hotel owners also want technology. Hotel software needs to be responsive to different devices and it needs to be cloud-based. This gives them the flexibility to manage their hotel from anywhere, anytime.
#7 - Messaging with hotels
At first, guests contacted the hotel or B&B by email or telephone. Next, the booking engine was a way of communicating. Now, it goes a little bit further. People want to arrange things quickly, and that's why instant messaging is getting more and more popular. Hoteliers can do this by installing WhatsApp, WeChat, Facebook Messenger, or any of these sorts of communication programs.
It's an easy way of communicating with your guests, but it can be a little time consuming.
#8 - Robots that communicate with your guests?
Chatbots are a form of instant messaging. Large hotel chains use it to fasten communication in a more effortless way. Chatbots are more efficient (though technical). A chatbot is a combination of robot and chatting: a chatbot. It's basically a computer answering your guests, instead of a person. With this, guests get on-demand information 24/7 in a natural and conversational way. Chatbots can be used for online check-in, customer service, setting the alarm, opening the curtains, ordering breakfast and much more, without ever talking to a human being.
And, chatbots can also be used for communication apps on mobile phones.
#9 - Moving to mobile
It should come as no surprise that many people use smartphones in 2018 and that this number grew immensely over the past decades. Mobile device usage will also be implemented more in hotels. Some hoteliers use a keyless entry or check-ins through a mobile app. These two things may be too advanced for your independent hotel or B&B. But, what you should have is a well-performing responsive website, which make the website user-friendly for mobile-users.
Especially the booking module should be mobile user-friendly, as it stimulates direct bookings.
#10 - Direct bookings are evolving
At first, it was almost unthinkable that travellers would go to the hotel or B&B's own website to look for a cheaper or more service-oriented option. It would be too much of a hassle and OTA's would show all the results perfectly. But, nowadays, people do. And that's good thing, because hotels and B&B's don't pay commission over the bookings that are made via a booking engine.
These are the top 10 trends to know. And maybe to respond to. Which trends are you responding to?
About RoomRaccoon
RoomRaccoon is an innovative all-in-one Hotel Management System that provides hoteliers with all the tools they need to manage their property at the click of a button. Designed by hoteliers, the cloud-based system comes with a host of exciting native tools that work together seamlessly to unlock new ways to generate revenue, streamline property operations, and enhance the guest experience. And with its extensive marketplace, hotels can easily integrate with their favourite tools and applications. In 2020 and 2021, RoomRaccoon was awarded as the All-in-One Best Hotel Management System in the World at the HotelTechAwards. For more information visit: https://roomraccoon.us/.
