Hotel Yearbook: 'OK Google, find me a nice hotel for my weekend break in Berlin.'
By Peter O’Connor, Chaired Professor of Digital Disruption at ESSEC Business School
One of the biggest factors that drive the adoption of any technology is whether it reduces friction, i.e. does it make things easier for a customer to do business with a company? As Peter O’Connor of Essec explains, communicating with our computers and devices using our own voices will do just that. But are we ready for this new disruption?
Click here to view the full The HOTEL Yearbook Special Edition - Digital Marketing 2020.
Peter O'Connor, Ph.D. is Professor of Information Systems at Essec Business School, where he also serves as Director of the MBA in Hospitality Management (IMHI). His research, teaching and consulting interests focus on technology, distribution, e-commerce and e-marketing particularly applied to the hospitality sector.More from Peter O’Connor