The Hospitality industry has often been faced with the challenge of reinventing itself. It couldn't be otherwise, after all, it was one of the pioneers in the development of the Customer Experience concept working the entire supply chain that operates behind the scenes in order to delight its demanding customers.

Several innovations have emerged in recent years, such as automation of the check-in and check-out processes, customization of room services such as air conditioning temperature, lighting level, preferred TV channel, and reservation of services from mobile devices, among others. Some hotels have gone to extremes, even including Robots to perform delivery services, as in the case of the Flyzoo Hotel of the Alibaba group.

Regardless of the level of innovation, the technology of connecting people and things has become a strategic element in the evolution of this industry. This technology will also serve as a basis for new safety and comfort devices in the pandemic scenario, such as facial recognition devices, temperature measurement, touchless triggers, and counters of the number of people in the environment, among others.

HTNG (Hospitality Technology Next Generation) has been devoting a separate chapter to network infrastructure in the context of improving services offered to guests. The "Fiber to the Room" chapter establishes the respective technological standards according to the need of each environment, such as guest room, entertainment and leisure areas and administrative areas.

Note that in any scenario, optical fiber is the technology that best suits this need, due to its characteristics related to lower electricity consumption, ranges of up to 20km without the need for repeater equipment, very high bandwidth for current and future applications, less need for space for its installation, optimization of operation, among others that will provide the lowest TCO (Total Cost of Ownership) for the owner. We are talking about a savings of at least 30% to 40% in a period of 5 years.

However, at Furukawa we understand that it is not always possible to monitor the technological evolution of network infrastructures. As such, with the commitment to be more than a global manufacturer, we have the mission to offer all the necessary support so that you make the best choice according to your needs and get the most out of your network infrastructure. Therefore, we recommend:

  • Training your project managers and IT analysts in our Good Installation Practices and standards training. We provide practical knowledge, collected over our 46 years in the Latin America Region, so that your team has the ability to perform a critical analysis of your facilities or services provided by your suppliers; (We have recently offered some free courses, register here in any of our Laserway courses
  • Requiring service providers to always have updated training certificates as well as calibration certificates of measurement and testing equipment;
  • Adopting products suitable for the environment that have movement of people and that are also "eco-friendly", required from such an attitude from all suppliers. Effective adherence of the entire supply chain to actions of this type will only succeed if the end customer, represented by you, demands products and solutions that offer concrete benefits of protection to people and the environment. Furukawa solutions allow for lower electricity consumption, less PVC-based plastics, products with LSZH (Low Smoke Zero Halogen) compound, less space occupancy as well as offering a program for the correct destination of products at the end of their life cycle, called Green IT*.
  • Demand an extended warranty of up to 25 years in your installation. In addition to the benefit itself of extended warranty, this is the best way of ensuring that the entire installation has been carried out according to standards and our requirements, as well as products suitable for each environment.
  • Involve us from the start of your infrastructure project. Furukawa experts will assist you in validating the premises as well as providing all the necessary information from start to finish, so you can be assured of success on your journey.
  • Optical fiber up to the guest's room: Optical fiber was chosen the best technology for users' current and future needs. According to the Netflix Index, the best internet providers for your video streaming use optical fiber as access technology. Optical fiber will also be used on a large scale as infrastructure for 5G technology. And why not offer the optical fiber service from the guest's room in your hotel? Furukawa has developed an affordable, easy-to-install and maintainable technology for this type of application, engaging directly in the network planning, design and installation stages, ensuring the expected results through the certification of a 6-star network.

Feel absolutely free to contact me, without any commitment, and I will put you in touch with the appropriate resources. We will be happy to help you ensure a smoother journey in the execution of your strategy.

Furukawa Electric Group

Japanese company with more than 120 subsidiaries and modern research laboratories all over the world, Furukawa Electric Group is prepared to generate new technologies and products with the highest quality in the market for a more connected world. Furukawa provides innovative infrastructure for communication networks. Furukawa Electric's solutions were designed to offer high reliability thus reducing operating costs and increasing profit margins. Furukawa Connectivity System presents complete solutions from the equipment room up to the work area, providing indoor and outdoor cables and accessories, including GPON equipment while the broadband solutions portfolio presents complete solutions from the central office up to the subscriber's home.

Magno Fugisawa
Market Manager
Furukawa Electric

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