HVS Monday Musings: Will EV Charging Stations Be The New Service Offering At Hotels In India?
By Mandeep S Lamba, MRICS, President (South Asia), New Delhi and Dipti Mohan, Senior Manager - Research, New Delhi
Indian domestic travelers have discovered the pleasures of road trips in the past year and an increasing number of these tourists will be electric vehicle (EV) owners going forward. EVs are considered the 'future of mobility' and are fast gaining popularity in India. As per a recent report, annual sales of EVs in India are expected to increase from 380,000 units in 2019-20 to 6.3 million units by 2027. However, EV owners are still wary of long road trips due to the lack of adequate charging stations in the country.
The concept of installing EV stations at hotels and resorts is not a new phenomenon in India, but the numbers are still minuscule. For instance, Marriott has close to 3,137 charging stations globally, of which around 10 are in India. Setting up EV charging stations at hotels, with appropriate planning and demand analysis, could be a game-changer for the sector going forward.
Having an EV charging station on its premises can become a competitive advantage for a hotel, as a growing number of electric vehicle owners will prefer to stay at hotels with appropriate EV charging infrastructure during their road trips and holidays. This will not only provide hotel companies a chance to boost their sustainability efforts but will also drive demand and build guest loyalty with EV owners, as charging infrastructure is still limited in the country. Meanwhile, making the EV charging station available to both guests and visitors can boost ancillary revenue for the hotel. Visitors who stop to charge their cars are likely to spend their waiting time at the hotel restaurant, café, gift shop, or other facilities, helping generate additional revenue. While EV charging can be provided as a free service to guests, visitors can be charged on a pay-per-use model. Hotels have large parking spaces, which in most cases are not fully utilized, unlike in the case of malls or office spaces. Hoteliers now have an opportunity to utilize the unused real estate and drive additional revenue by allowing even commercial vehicles to utilize the charging space for a fee.
Hoteliers in India should evaluate this opportunity and install EV charging stations at their properties to gain a first-mover advantage in the e-mobility era, as EV charging facilities may soon become a standard amenity like Wi-Fi services today.
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