Stephanie Presents at HSMAI ROI is Dying, a Love Story
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic.
The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation can be viewed in 6 minutes and 40 seconds.
A must watch if you are fond of the movie, The Titanic!
Topics covered during the speech:
- Are we truly focused on the entire customer journey if our focus is on the conversion?
- Do we align with our sales and revenue management counterparts if we only talk about ROAS?
- Have we trained our owners to ask for the wrong numbers?
- How can marketers get a seat at the commercial strategy table?
Remember to save the dates for HSMAI Commercial Strategy Week 2023: June 26-29 in Toronto!
Register Here!
About Cogwheel Marketing
Cogwheel Marketing™️ is a full service digital marketing agency specializing in branded hotels, first leveraging brand systems then coupling that with supplemental strategies to maximize total online presence. Their reporting and business intelligence tool, Cogwheel Analytics, aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. Our defined processes ensure the best positioning for your hotel against the competitive set and against other hotels of the same brand. Let us work with your sales and revenue management teams to identify and close the gaps and target your ideal guests.
Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
Cogwheel Marketing
