How IHG Hotels & Resorts is Bringing a Hospitality Boom to the Lonestar State
They say everything’s bigger in Texas, and for IHG Hotels & Resorts (IHG), it just keeps getting bigger. Texas already is a booming state for transplants and travelers alike, with its growing population and diverse range of attractions drawing in hundreds of millions of visitors each year. This surge in tourism has led to an increased demand for guest accommodations, with more than 11,000 hotel rooms set to be built in the state this year alone. Economic impact from these new hotels will trickle down into the surrounding community, with guests venturing out to frequent restaurants, bars, shopping locations and attractions.
Seeing the value in the Texas market and coming off the heels of three recent hotel openings in the state – including Atwell Suites Austin Airport, EVEN Hotel Austin Uptown Near The Domain and avid hotel Austin NW - Lakeline, IHG Hotels & Resorts plans to open 13 new properties in Texas in 2024. Properties will open in key cities such as Austin, Fort Worth, Waco and San Antonio, and span seven brands across IHG’s luxury & lifestyle, premium, essentials and suites portfolios.
Why Texas?
IHG has honed in on Texas as it is growing and outpacing the overall U.S. economy, with companies and individuals taking advantage of the lower cost of operations and living. Over the last several years, IHG has seen a notable uptick in revenue across Texas markets including Houston, Dallas, San Antonio and Fort Worth. Across the industry, Texas markets have outperformed growth in business and leisure revenue in comparison to overall markets and continue to steadily climb. In terms of IHG revenue growth in the U.S., Texas markets in aggregate (10 markets out of 165 total) were ranked 42nd in 2019 and have risen nine spots to 33rd in 2023. Influenced by the growth, roughly 17% of IHG’s U.S. development pipeline* of rooms sits within the state.
A Robust Growth Strategy
With abundant growth opportunities around Texas, IHG is ramping up its distribution in the state. As a hub for notable sporting events, concerts, food, entertainment and more, it’s crucial to supply tourists with stays that meet their unique needs. By offering new property openings in priority markets across Texas, under every brand category within its portfolio, IHG is creating space for consumers to take advantage of a property that suits their travel style, budgets and personal preferences.
- For those making a quick weekend trip, the Essentials portfolio, which consists of Holiday Inn, Holiday Inn Express and avid hotels, provides all the comforts needed for a fun and stress-free weekend. These properties provide the basics done well to get guests on their way with a sound sleep and great breakfast.
- Our Luxury & Lifestyle portfolio, which consists of Hotel Indigo, InterContinental Hotels & Resorts and Kimpton Hotels & Restaurants, is an excellent option for those looking for a more elevated stay or high-touch celebration.
- For business professionals looking to decompress after a long day of work travel, Crowne Plaza Hotels & Resorts and Atwell Suites have flexible spaces and amenities for blended travel, and for travelers looking to keep up their fitness routines while on the go, EVEN Hotels offer a vast array of wellness and fitness amenities and programs.
What’s Next for IHG in the Area
As IHG continues to expand its footprint across Texas, guests can expect even more ways to get the most out of their traveling experience with a large variety of stay options suited for any kind of traveler on any kind of vacation. A full list of IHG properties opening in Texas this year can be found below:
New IHG properties opening in Texas in 2024:
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Luxury & Lifestyle:
- InterContinental San Antonio Riverwalk – July
- Kimpton San Antonio – August
- Hotel Indigo Irving - Las Colinas – October
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Premium:
- EVEN Hotel Austin Uptown Near The Domain – Now Open
- EVEN Hotel Waco – University Area – Now Open
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Essentials:
- avid Fort Worth Downtown - Now Open
- avid Austin NW Lakeline - Now Open
- Holiday Inn Express Austin Airport East - June
- Holiday Inn Express Anna - McKinney Area – June
- Holiday Inn Express Haltom City - Ft. Worth - June
- Holiday Inn Express Frisco North - Prosper - July
- Holiday Inn Express Waco Downtown - August
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Suites:
- Atwell Suites Austin Airport – Now Open
*Pipeline Rooms