Better Sleep, Better Business: How WaverBed CEO Mark Baird is Helping Hotels Turn Rest Into Revenue

With an estimated 1 in 3 adults experiencing sleep disorders and the sleep technology market projected to add over $400 billion by 2028, the hospitality industry stands at the cusp of a revolution in guest experience. Leading luxury hotel brands are already racing to claim their stake in this lucrative frontier of wellness. Equinox Hotels has established dedicated sleep labs with elite sleep experts, while the Westin Washington, D.C. Downtown partners with sleep specialist Dr. Whitney Roban to tackle the notorious 'First Night Effect' that plagues travelers. Sofitel is collaborating with researchers to conquer jet lag and travel-related sleep disruption. This surge of innovation signals a fundamental shift: perfect sleep has become the ultimate amenity.

Yet one company is pushing the boundaries even further, fundamentally transforming how hotels approach the science of rest. WaverLabs, with its flagship WaverBed solution, has emerged as a pioneer in gravity wave sleep technology.

For an industry awakening to the true value of rest, the timing couldn't be better.

"I know the struggle of poor sleep firsthand," says Mark Baird, CEO of WaverLabs. A successful entrepreneur and franchise owner, Baird's journey began unexpectedly while consulting for a wellness brand. "I encountered a breakthrough technology in Canada that was quietly transforming hundreds of spas and medical practices. After experiencing its remarkable results, I realized that this could revolutionize the hotel industry."

This discovery led to a transformative partnership, with Baird and the visionary inventor collaborating to create WaverBed – an innovative multi-sensory sleep system that harnesses the power of advanced gravity wave technology.

"The human body is sixty percent water, which makes us naturally receptive to harmonic vibrations," Baird explains. "Just as a single droplet creates perfect concentric ripples across a still pond, WaverBed's precision-calibrated waves resonate through the body's nervous system, inducing a state of deep relaxation and better sleep."

The technology's effectiveness is backed by compelling data: in an extensive four-year study of 7,000 self-identified problem sleepers, the results were extraordinary – 92% of participants were so convinced by their experience that they purchased a WaverBed for permanent use.

"Hotels offering WaverBed are providing more than just a room – they're promising a restorative experience," explains Baird. "Business travelers defeat jet lag, families wake refreshed for adventures, and guests with sleep challenges finally find rest away from home. These rooms can be a new upgrade category of ‘sleep aid’ or ‘sleep assistance’ . It's a game-changer for hospitality."

WaverLabs recently launched the WaverMat for luxury spas. This treatment table topper turns any therapy into a gravity wave experience. At just 1.5 inches thick, it's custom-made to fit spa tables and blends seamlessly into high-end settings. Spas can integrate it into existing treatments or offer it as a standalone service, helping them attract new clients and enhance their offerings.

"WaverBed addresses a fundamental need in hospitality," Baird notes. "While traditional approaches like aromatherapy, premium mattresses, and sleep apps can help, today's travelers are increasingly looking for solutions backed by science – ones that can reliably improve their rest away from home."

Hotels that offer WaverBed will be providing more than just another room amenity – they'll be delivering a sleep experience we expect guests to actively seek out.

"We've created something that combines luxury with measurable results," Baird continues. "With feedback exceeding our expectations, we expect to see guests increasingly asking about WaverBed availability when choosing hotels. As this technology becomes more widely known, it will likely emerge as both a competitive differentiator for properties and a key factor in guests' booking decisions."

As hotels increasingly compete on their ability to deliver perfect sleep, WaverLabs' innovative WaverBed solution offers a glimpse of what's ahead: a world where technology doesn't just promise better sleep—it delivers it. 

About Puzzle Partner

Puzzle Partner is a leading marketing consulting firm specializing in the hospitality and travel technology sector. Founded in 2014 and headquartered in Toronto, Canada, the company serves as a trusted advisor to innovative change-makers in the global hospitality and travel technology landscape.

With exceptional domain expertise, an influential industry network, and decades of collective experience, Puzzle Partner delivers customized marketing solutions that amplify brand visibility and drive sustainable growth. The firm's team of experts possesses unparalleled understanding of the interplay between travel, hospitality, and wellness technology branding.

Over the past decade, Puzzle Partner has established a proven track record of helping clients outperform competitors, achieve profitable exits, expand into the Americas, and realize extraordinary business outcomes. The company maintains the highest level of client advocacy in the industry while transforming visionary companies into unforgettable brands through strategic storytelling, brand positioning, and innovative content marketing.

To learn more, visit ​puzzlepartner.co​.

Lauren Ramesbottom
VP of Strategic Storytelling and Content
Puzzle Partner Ltd.