World Panel
Viewpoint 3 February 2020

Do hospitality schools deliver the talent you are looking for today?

2020 C-SUITE World Panel

— 11 C-Suite executives shared their view

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Do hospitality schools deliver the talent you are looking for today?
This viewpoint was created by
David Sherwyn, Professor of Law at Cornell University School of Hotel Administration
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Marloes Knippenberg
CEO of Kerten Hospitality

“In my experience, hospitality schools do pretty well in differentiating themselves from general business education. When I meet hospitality graduates, whether through the panels I participate in or our Talent Tank internship program, I've generally been impressed by their astute approach and the meaningful connection they have with the 'real' world compared to general business graduates.

We're definitely seeing a changing tide, with schools starting to embrace – and in some cases 'own' – key areas such as innovation, technology and sustainability. There is real value in this for the industry but I would also like to see graduates coming to us having had more exposure to the concept of wider asset value, and Hospitality Management versus Hotel Management.

There should be a stronger accent on value creation for owners, developers, and there should be a stronger focus on creating new style customer journeys, with the ability to keep on changing this. From retail to technology and training, to new ways of managing human capital and alternative business solutions, it is something that is still "add on", while in my view, this should in essence become the heart of a curriculum. In a dynamic business such as Kerten Hospitality, this is particularly important as things move at such a fast pace and we're always looking for new talent who can hit the ground running and adapt to ever-changing situations. And last but not least, it's time to relook at the uniform rules at these schools, the reality is that the industry is moving away from this and instead adopting a more personal and customized approach; let's connect with reality.”

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