HN World Panel

Are Metasearch Dead, or Have They Simply Become Invisible?

For years I have argued that metasearch, at least in the recognizable shape that defined the last two decades, is already dead. What we are entering is not the erasure of metasearch but its absorption into the infrastructural substrate of distributi...

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Digital Marketing in Hospitality

Are Metasearch Dead, or Have They Simply Become Invisible?

How is the shift from revenue growth to total profit optimization redefining the role of today’s revenue leader?

Rising labor, energy, and distribution costs have changed the scoreboard. A strong RevPAR no longer guarantees a healthy bottom line. Hotels can fill rooms yet still fall short if acquisition costs or channel mix erode margin. Volume without profit ...

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Revenue Optimization

How is the shift from revenue growth to total profit optimization redefining the role of today’s revenue leader?

Can integration hubs save the day?

In the near to mid-term, any full-service 3-4-5-star hotel will need over 100 plus APIs (application programming interface) with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today’s tech-sa...

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Information Technology

Can integration hubs save the day?

Escaping the Low Impact Loop: How to do Better in 2026?

A sustainability auditor recently sent me her checklist of a property: "Remove single-use soap from bathrooms. Install low-flow showerheads. Replace incandescent bulbs with LEDs. Calculate food waste. Monitor AC complaints to adjust thermostats."

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Sustainability in Hospitality

Escaping the Low Impact Loop: How to do Better in 2026?

What is your single budget focus for 2026?

The end of the year is when every GM turns strategist, shaping a budget that does more than cover costs - it sets the tone for what is ahead. Budgets are never just numbers on a spreadsheet; they are a reflection of priorities, trade-offs, and the r...

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Luxury Hotel General Managers (GMs)

What is your single budget focus for 2026?

Is Social Media Becoming Transactional?

For years, social media was the top of the funnel, a place for storytelling and inspiration, not conversion. However, a recent Adtaxi study reveals just how dramatically these platforms have evolved into commerce engines, with 54% of U.S. adults see...

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Digital Marketing in Hospitality

Is Social Media Becoming Transactional?

How is the industry’s shift toward experience-based booking reshaping hotel revenue strategy?

Guests, particularly Millennials and Gen Z, are no longer booking the cheapest room or even the best view. They are choosing based on experiences: a wellness package, a chef-led dinner, a sustainable stay, or a curated local adventure that feels uni...

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Revenue Optimization

How is the industry’s shift toward experience-based booking reshaping hotel revenue strategy?

The Personalization Gap: Online vs. Offline

Hotels have invested heavily in digital personalization, from tailored offers and curated booking paths to guest recognition online. Yet when travelers arrive on property, the experience often falls short of those expectations. The handoff between d...

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Information Technology

The Personalization Gap: Online vs. Offline

The End of the Hyperlink Economy: What Future Awaits Online Advertising?

For three decades, the web has been sustained by the hyperlink, that delicate blue hinge always pointing elsewhere. It was the connective tissue of discovery, the skeleton upon which the entire economy of visibility was erected. With the advent of A...

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Digital Marketing in Hospitality

The End of the Hyperlink Economy: What Future Awaits Online Advertising?

What kind of Revenue Manager do we need right now?

Thirty years in, revenue management is still only fully embraced by about a third of organizations. Meanwhile, the playing field has shifted:

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Revenue Optimization

What kind of Revenue Manager do we need right now?

Democratizing AI: Proprietary vs. Open Standards

Lots of brands are rolling out their own proprietary AI tools, but there’s a growing case for keeping things more open and collaborative. With standards like Anthropic’s Model Context Protocol (MCP) starting to emerge, a growing question is should t...

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Information Technology

Democratizing AI: Proprietary vs. Open Standards

The Defining Skill of Today’s Luxury Hotel GM

The role of the luxury hotel General Manager has never been more complex. Balancing operational excellence with brand storytelling, financial discipline with guest-centric innovation, and technology adoption with human connection, today’s GM must na...

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Luxury Hotel General Managers (GMs)

The Defining Skill of Today’s Luxury Hotel GM

Agents, Not Interfaces: Is This the Beginning of the End for UX?

This morning, a hotel was booked under my name. But to be clear: I didn’t book it. The reservation was completed autonomously by the newly launched ChatGPT Agent, an intelligent assistant capable of interpreting natural language, learning from previ...

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Digital Marketing in Hospitality

Agents, Not Interfaces: Is This the Beginning of the End for UX?

What Connections are Required to Build Clean Datasets for Useful AI Actions?

Artificial intelligence is the buzz of buzz words, but like practically everything else in the hotel technology world, it’s hardly simple.

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Information Technology

What Connections are Required to Build Clean Datasets for Useful AI Actions?

Data ownership in hotel franchising: something we don’t talk about (but really should)

Did you know that in most franchise agreements, the guest data (the lifeblood of modern hospitality, the gold, the main asset) isn’t owned by the hotel owner. It’s controlled by the franchisor. That includes customer lists, preferences, booking hist...

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Information Technology

Data ownership in hotel franchising: something we don’t talk about (but really should)

HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.