Lybra's Assistant Revenue Management System (RMS)

Lybra's Assistant Revenue Management System (RMS)

Lybra"s real-time, machine learning, demand-centric Assistant RMS is a sophisticated, flexible, module-based machine learning revenue management system, which will simplify and automate your property"s daily revenue management operations to boost occupancy, ADR and RevPAR – even in times of depressed demand, like the COVID-19 pandemic.

Pricing in Unprecedented Market Conditions

The COVID-19 pandemic has changed revenue management forever. Historical data is no longer the most effective data to determine room rates because our current market conditions are completely unheard of in our lifetimes.

The best way to remain competitive in a depressed market is to use an RMS that uses the right data to provide the most accurate pricing suggestions - and that"s where Lybra"s Assistant RMSbeats the rest.

Lybra"s Assistant RMS uses machine learning to effectively analyze all available Big Data – prioritizing market and competition data, instead of historical ­– to more accurately determine a property"s demand and offer price suggestions that will help your property get more bookings and increase revenue.  

As a result of Lybra"s recent acquisition by The Zucchetti Group, Zucchetti"sglobal booking data - collected from the company"s hospitality subsidiaries – has been integrated into Lybra"s Assistant RMS; this integration gives the RMS access to an unparalleled amount of global market and demand data, maximizing the accuracy of the solution"s price suggestions, no matter how the pandemic affects market demand. 

Use Big Data to Determine the Right Room Rate in Real-Time

Lybra"s Assistant RMS has the ability to analyze data exponentially more quickly than a traditional RMS, making it possible to review forecasting data in real-time – a feat that humans can never hope to accomplish.

Even though other RMS companies advertise that their solution calculates room rates in real-time, in actuality, they don"t have the ability to collect and analyze data, and offer pricing suggestions, based on REAL market conditions.

Lybra"s Assistant is the only RMS that uses machine learning technology that is advanced enough to process Big Data in real-time, as the market changes, for all types and sizes of hotels.

In today"s unstable market, would you accept anything less?


  • The only RMS available on the market that actually collects and analyzes data in real-time.
  • The RMS was designed to act as "an assistant," as it identifies specific actions that can be taken to increase bookings and revenue, rather than simply executing calculations.
  • It prioritizes market and competition data, instead of historical, to ensure that rate suggestions are still accurate – and, as a result, drives more bookings - even in a market with unprecedented depressed demand.
  • Greater accuracy in room rates, due to the scope of Big Data used as a basis for calculating room rates.
  • Available with or without PMS integration, depending on the needs of the hotel.

Visit Product Website

Related News

The Pellicano Hotels Group Selects Lybra as a Preferred Technology Partner, Implementing Lybra’s Assistant RMS in all 3 of Their Luxury Properties in Italy

26 February 2021 — Lybra, developer of the Assistant - the most complete, machine learning, demand-centric revenue management system (RMS) - is proud to announce that the Pellicano Hotels Group, one of Italy's most fabled luxury hotel chain, has chosen to implement Lybra's Assistant RMS in all three of their luxurious properties: Hotel Il Pellicano in Tuscany; La Posta Vecchia Hotel in Palo Laziale, near the Thyrennian Sea; and Mezzatore Hotel & Thermal Spa in the isle of Ischia.
Read more

Lybra Announces the Completion of a Two-Way Integration Between Lybra’s Assistant RMS & GP Dati’s Scrigno PMS

5 February 2021 — Lybra, developer of the Assistant, the most complete, machine learning, demand-centric revenue management system (RMS), is proud to announce a two-way integration with GP Dati's Scrigno PMS, a leading web-based, cloud suite of module-based hotel management solutions, designed to manage all the strategic areas of the hotel, including operational departments (front office, meeting, housekeeping, food & beverage, etc.
Read more

DemoDay Reveals the Future of Revenue Management: Data-Based Forecasting, Using Lybra’s Assistant RMS

20 January 2021 — Lybra's DemoDay will unveil the future of revenue management: using data-based forecasting, via Lybra's Assistant RMS, to determine the right room rate, at the right time, increasing your property's bookings and revenue, to help your property reach financial recovery, today and post-COVID, more quickly.
Read more

The ‘New Normal’: Reimagining Revenue Management in a COVID-19 World

3 November 2020 — The hotel revenue management technology sector is an area where the biggest impact of the pandemic can be seen in a very clear way. Traditional RM technology was reliant upon algorithms, most often based primarily on historical demand patterns - such as booking lead times, booking pickup by segments and seasonal stay patterns by day, week or month - as a basis for determining the best possible room rate, at any given time.
Read more

Lybra Integrates Future Flight Search Data into the Assistant RMS’ Global Demand Analysis, Ensuring the Most Accurate Price Suggestions, During the Pandemic & Beyond

29 October 2020 — Lybra's Assistant Revenue Management System - the most sophisticated, machine learning, demand-centric RMS on the market - has now integrated millions of future flight search data sets, from one of the leading OTA metasearch flight booking sites, into its algorithm, which is used - along with other macro-level demand data - to calculate future demand within a destination.
Read more