Industry Update
Supplier News26 February 2021

The Pellicano Hotels Group Selects Lybra as a Preferred Technology Partner, Implementing Lybra’s Assistant RMS in all 3 of Their Luxury Properties in Italy

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Lybra, developer of the Assistant - the most complete, machine learning, demand-centric revenue management system (RMS) - is proud to announce that the Pellicano Hotels Group, one of Italy's most fabled luxury hotel chain, has chosen to implement Lybra's Assistant RMS in all three of their luxurious properties: Hotel Il Pellicano in Tuscany; La Posta Vecchia Hotel in Palo Laziale, near the Thyrennian Sea; and Mezzatore Hotel & Thermal Spa in the isle of Ischia.

As the Pellicano Hotels Group is a company that prides itself on its commitment to quality, their decision to implement Lybra's Assistant RMS was a fitting one, as it is the only RMS that integrates future flight search data and destination research - both of which are an effective measure of travel intent - plus competitors' prices and events, into the solution's machine learning-based algorithm to provide the most accurate rates, even in today's uncertain market. Future demand data is integrated into the Assistant RMS through the brand-new module, Lybra EYE, the most advanced and accurate future demand monitoring system, currently in beta and available only to hotels in Italy - like Pellicano Hotels, who chose Lybra because of their innovation and commitment to developing the highest quality revenue management solutions.

"We have a great skill-set in our booking department, and we were looking for a revenue management tool that could support our agents in increasing room revenue and overall profitability - and we found it in Lybra's Assistant RMS," said Michele Sambaldi, Managing Director of the Pellicano Hotels Group. "I personally think that Lybra can be a great partner for hotels that want to introduce a more strategic, data-focused approach to revenue management."

"The Pellicano Hotels Group is one of the most iconic and well-recognized chains in Italy and Lybra is very proud to begin this collaboration," said Fulvio Giannetti, CEO & Head of Data Science at Lybra. "The road ahead is still uphill for hotels and, at Lybra, we feel the responsibility to do well and improve our solution after day to give hoteliers the best possible tools and opportunities to thrive, like our new Lybra EYE module. The Lybra EYE sets a new worldwide standard of excellence for the quality and breadth of hotel demand data, and we are delighted to be able to support such an important hotel group with such advanced technology."

Lybra's Assistant RMS and the new Lybra EYE module gives the Pellicano Hotels Group's revenue management team access to the most up-to-date, real-time future hotel demand data, by monitoring the search flow on their destinations, up to 365 days in advance; analyzing travel intention by nationality; monitoring competitors' pricing in real-time; and evaluate how events and local happenings are impacting the demand within each destination. This data can be used to develop revenue management and marketing strategies designed to capture the most hotel bookings possible, out of the limited number coming to their destinations.

Setting room rates based upon accurate forecast data is the best way for hotels to price their rooms competitively and, with the introduction of the new Lybra EYE module, the Assistant RMS is the only solution on the market that offers next-generation forecasting capabilities ­- now available to savvy, forward-thinking Italian hoteliers, like the Pellicano Hotel Group.

To learn more about Lybra's Assistant RMS, the new Lybra EYE module or the partnership with the Pellicano Hotel Group, please contact Jennifer Nagy at any time: [email protected] or +1.786.420.1160.

About Pellicano Hotels Group

Pellicano Hotels manages three of Italy's most fabled hotels, where luxury is timeless yet understated. Hotel Il Pellicano is a five-star seaside hotel in Porto Ercole, offering 47 rooms and suites in a pristine Tuscan cove. La Posta Vecchia, prior home to Roman Imperators and Jean Paul Getty, is a 19 rooms and suites luxury hotel 30 minutes from Rome. The Mezzatorre Hotel & Thermal Spa is a 52 rooms and suites luxury hotel tucked into 7 hectares of Mediterranean scrub in Ischia. To learn more about the Pellicano Hotel Group, please visit For media inquiries, please contact Dona Daher at [email protected] and/or Elena Rognoni at [email protected].

Related Product

Lybra's Assistant Revenue Management System (RMS)

Lybra"s real-time, machine learning, demand-centric Assistant RMS is a sophisticated, flexible, module-based machine learning revenue management system, which will simplify and automate your property"s daily revenue management operations to boost occupancy, ADR and RevPAR – even in times of depressed demand, like the COVID-19 pandemic.

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About Lybra (Formerly Lybra.Tech)
Lybra is a leading global hospitality technology company, offering an innovative, machine learning revenue management system (RMS) for the global hospitality industry. Lybra's Assistant RMS was designed to improve the quality of hoteliers' lives, by simplifying and automating daily operations to skyrocket their property's bookings and revenue - even in times of decreased demand, like the current COVID-19 pandemic.

In May 2020, Lybra was acquired by The Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors, including hospitality, education, transport and logistics, manufacturing, among others. As part of The Zucchetti Group, Lybra is even more well-positioned to offer hotel clients the most accurate pricing suggestions because of the wealth of international market and demand data - compiled by the global hospitality technology companies that are owned by The Zucchetti Group - that is now integrated into the company's Assistant RMS. To learn more about Lybra, visit

Jennifer Nagy
Phone: +1.786.420.1160
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