At ITB, Michael Bennett, President of Cendyn, stood with Hospitality Net"s Simone Puorto for a dynamic discussion on the rapid adoption of AI in hospitality. From AI-powered call center agents to machine learning-driven CRM and revenue strategies, Cendyn is focused on practical AI applications that enhance efficiency, elevate the guest experience, and drive direct bookings. In this conversation, Bennett shares insights into how chat agents, AI-driven personalization, and digital transformation are reshaping hotel operations—and why the industry is finally catching up with the tech revolution.

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