Therevenuemanager Series - BENCHMARKING. A NEW CONCEPT OF COMP SET
Based on the success of funnelTV's Marketplace, Hospitality Net and funnelTV are teaming up in 2021 to launch a bi-weekly series of live streaming events exclusively covering revenue management and digital marketing in hospitality. Starting this April, The Revenuemanager events will serve as a platform for smart insights and transformative debate as we navigate a brand-new, re-invention environment for the global hotel industry.
IN THIS EPISODE:
- TOPIC: BENCHMARKING. A NEW CONCEPT OF COMP SET - Why is comp set so important? The loss of relevance of the historical data due to the pandemic made other factors more influential. Demand, present data (OTB, pick up, pace), and the comp set are our compass. Which is my comp set? Is there only one comp set? And how to select it?
- MASTERCLASS: WHO MOVED MY MARKET SHARE? - We will see how we can monitor and compare a hotel's performance vs. its comp set(s) one. We will go through the KPI and data to check and how to read them.