Direct Booking Mastery Certification

OTA guest conversion strategy for hotels: The ultimate guide

Let’s be honest: most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore.

Opinion Articles

Marriott didn’t spend $355M to buy 36 small-room hotels

When Marriott International announced it would acquire the citizenM brand for $355 million in cash, the easy take was to call it "another lifestyle acquisition" in a long list of soft brands and hip logos.

The Truth About AI in Hotels: Who’s Actually Using It, Who Isn’t, and Why 2025 Became the Great Divide

By the time we reached 2025, a curious shift had happened across the hotel industry. Not the kind with neon lights, fancy terms, or the next shiny “innovation,” but something quieter, more telling:

The Enemy Within: Why We Ignore the AI in Hospitality Operations

The hospitality industry has a dangerous habit of gazing out the window while the house is leaking heat—and money. We are collectively obsessed with external wars: the battle for the customer interface, the fight for direct bookings, and now, the panic over the “AI Browser.”

How Generative AI Commerce Will Upend the Hotel Booking Game?

The travel industry is standing at the edge of another seismic shift. Just as online travel agencies (OTAs) revolutionized hotel distribution two decades ago, a new player is emerging; not a company, but an algorithm.

Tech Won’t Replace Service, but It Can Help Us Recognize

Ask a hundred hoteliers what makes for great service, and you’ll hear all kinds of answers: personalization, warmth, staff, speed, amenities, technology, you name it.

Today's News

Scaling Hospitality Through Automation with Alexander Limpert, Co-Founder & CEO of GuestReady and RentalReady

In this episode of Pillow Talk Sessions, Alexander Limpert, Co-Founder and CEO of GuestReady and RentalReady, joins hosts Jessica Gillingham and Kristian Lupinski to explore how technology, trust, and human connection intersect in the evolution of short-term rental and flexible living management.

From private investment to big capital: the professionalisation of the Dutch holiday park market

Where long-haul travel once seemed self-evident, destinations closer to home have now become more popular.

St. Regis Hotels & Resorts Introduces St. Regis Estates, Welcoming the World’s Most Storied Properties into the House of Astor

St. Regis Hotels & Resorts today unveils St. Regis Estates, an ultra-exclusive brand expression reserved for legacy-rich, leisure-led estates – rarified hotels defined by significant history, expansive grounds, and extraordinary amenities.

Doug Kennedy’s Next Staff Training Webcast: Using The Value Pyramid Model To Sell Guest Experiences and Not Just Quote Rates

In this month’s webcast, Doug presents his “Value Pyramid” sales model, which he uses in his training workshops for both transient and group/event sales staff to show participants how to move beyond renting “space and time.”

U.S. Hospitality Hits an All-Time Workforce High as a New Labor Crisis Emerges, New 2025 Report Finds

The Staffing Agency has released The Hospitality Labor Report, a national white paper that reveals a sharp truth about the industry.

Design Hotels Boosts Growth in Asia Pacific with Fourteen Landmark Signings

Design Hotels, a global community for independent, design-driven hotels, has announced the addition of more than 14 properties across Asia Pacific, with the region accounting for a record 28% of the brand’s overall portfolio global growth in 2025, a first for the brand.

Storey Hospitality Wins Hotel Visionary Award

Storey Hospitality is proud to announce that it has been named the Sales & Marketing winner at the 2025 Hospitality Technology Hotel Visionary Awards.

Cordis Sets A New Pulse With Global Campaign Featuring Amber Liu

Langham Hospitality Group has launched a new global brand campaign and positioning strategy for Cordis Hotels and Resorts (“Cordis”).

Tourism Advances Climate Action at COP30 with Stronger Governance and Adaptation Focus

Tourism reaffirmed its growing role in global climate action at COP30, building on the momentum from COP29.

Dan Ciocoiu Appointed Head of Travel Media at Amadeus Hospitality in Portsmouth - NH, USA

Anjali Agarwal Appointed Senior Vice President of Asset Management at Newbond Holdings in New York - NY, USA

Ken Ng Appointed Commercial Director at Hotel Commonwealth in Boston - MA, USA

Aimbridge Hospitality adds voco Sandpiper All-Inclusive Resort to its Portfolio - Undergoes Renovation

Prague to Welcome IHG’s InterContinental Brand in Historic Old Town

Hilton’s Curio Collection Strengthens Its London Roots with The BoTree Signing

Today's Supplier News

How Hotels Are Blending Sustainability With Local Heritage, Craftsmanship & Culture

Tambourine Releases Presto, a Groundbreaking AI-enabled Front-End Website Editor

Amano Hotels Expands Flexkeeping’s Automation Tech Across EU & UK

Amadeus Travel Trends 2026: Transformative travel for the coming year

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