Opinion Articles

Why Sound Strategy Will Define Experiential Hospitality

I’ve watched hotel brands evolve quickly over the last few years. No longer are hospitality business professionals just hoteliers, but they must also now be experience architects.

The smarter way to hire staff: rethinking hotel recruitment

Talent shortages remain widespread throughout hospitality. The competition for dependable, motivated staff is fierce. Hotel owners, general managers and HR teams are still navigating the fallout of a post-Covid labor market shaped by economic pressure, shifting expectations and reduced mobility in key regions.

Digital Transformation in Hotels Has Failed Until Now. AI Changes the Story.

For years, hotels have been told they need digital transformation. The message was everywhere. New systems.

Today's News

The HOTEL Yearbook 2026 explores “Converging Forces – The Future is Hybrid by Design”

The newly published The HOTEL Yearbook 2026 – Annual Edition, titled “Converging Forces – The Future is Hybrid by Design”, explores how hotel companies around the world are responding to a new operating reality shaped by powerful converging forces.

European Hotels Destination Index

Europe’s hotel sector is propelled by sustained travel growth during a period when supply growth is projected to be well below the historical average.

2025 HVS Middle East & Africa Hotel Valuation Index

The 2025 HVS Middle East & Africa Hotel Valuation Index (HVI) offers a clear view of how hotel values across the region have shifted since 2019 - and what those movements signal for investors.

November events boosted Melbourne hotel performance, December looks promising

A mix of events lifted Melbourne hotel average daily rate (ADR) and revenue per available room (RevPAR) to all-time highs for November, according to preliminary data from CoStar.

Dubai introduces contactless hotel check-in technology

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, has announced the citywide introduction of a one-time contactless hotel guest check-in solution.

Boutique & Luxury Lodging Association (BLLA) Partners With AI Crash Course to Advance AI Literacy Across Independent Hospitality

The Boutique & Luxury Lodging Association (BLLA), the premier global community for independent boutique and luxury hotels, today announced a strategic partnership with AICrashcourse.info, an AI education platform founded by Rohit Khanna, designed to make artificial intelligence accessible and actionable for hospitality professionals.

Wimberly Interiors 2026 Hospitality Design Trends: Authenticity, Resonance, and Resilience

Wimberly Interiors’ hospitality design trends 2026 shifts away from visual spectacle toward emotional resonance.

Aahaasa Collection Debuts in Sri Lanka: a New Circuit of Soulful Boutique Sanctuaries - Transformative Odysseys Shaped by Landscape, Culture, and Emotion

What began as a quiet family dream in 2017 has evolved into Sri Lanka’s newest luxury boutique hospitality brand: Aahaasa Collection.

Michael Innocentin Named 2026 – 2028 Board Chair at Hospitality Sales & Marketing Association International (HSMAI) in McLean - VA, USA

Arash Azarbarzin Appointed Chief Executive Officer (CEO) at Viceroy in Los Angeles - CA, USA

Evan Koppel Appointed Allied Seat, At Large at Global Business Travel Association (GBTA) in Alexandria - VA, USA

IHG Expands Luxury & Lifestyle Footprint in the Maldives with Vaagali Maldives, Vignette Collection

Hyatt Centric The Ring Chengdu Debuts as The First Hyatt Centric Hotel in Southwest China

Sheraton Grand London Park Lane Unveils Renovation of Art Deco Palm Court

Today's Supplier News

From Stay to Story: When a Key Card Becomes a Keepsake

Destination AI Announces Third Annual Hospitality Summit, Expanding in Response to Industry Demand

What JW Marriott and Hilton can teach us about culture, data, and success in modern hotel openings

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