Hotel Yearbook

Beyond the Room: What the Next Era of Hotel Growth Will Look Like

HYB article by Emily Weiss

Emily Weiss, Senior Managing Director and Travel Industry Lead at Accenture, argues that the industry cannot rely on higher ADRs to grow as RevPAR growth slows and costs rise.

It’s Time to Rewrite Hospitality’s Story for the Next Generation

HYB article by Christina Reti

Christina Reti, Founder and CEO of CDR Global, reflects on why hospitality keeps losing young talent to misconception rather than reality.

Opinion Articles

When Nobody’s Watching: Why 99%+ Reliability Is the Only ROI That Matters

In hotel operations, automation doesn’t fail loudly. It fails quietly.

The New Standard of Pickup Analysis: Year-Round Clarity in a Single View

The Clarity Crisis in Pickup ReportingThe Clarity Crisis in Pickup Reporting

How hoteliers can capitalise on the potential of AI

Hoteliers are telling us they are surrounded by tech-savvy guests, with many regularly turning to generative AI (GenAI) for recommendations on where to visit, stay, or eat.

Moving Past ROAS as Marketing KPI

For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story.

Today's News

U.S. hotel results for week ending 3 January

The U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 3 January.

Marriott International Announces Changes to its Continent Leadership and a Strategic Realignment Across Key Regions

Marriott International (Nasdaq: MAR) today announced the retirement of two long-time leaders and the appointment of three seasoned executives to drive the company’s continued expansion, underscoring Marriott’s deep bench of talent and commitment to growth across global regions.

Lemon Tree Hotels Announces Strategic Reorganization and Investment from Warburg Pincus in Fleur Hotels to Unlock Long-Term Shareholder Value

Lemon Tree Hotels Limited (“Lemon Tree”) and Fleur Hotels Limited (“Fleur”) today announced that their respective Boards of Directors have approved a Composite Scheme of Arrangement (the “Scheme”) designed to simplify the group structure, enhance strategic focus, and unlock long-term value for shareholders.

WorldHotels™ Accelerates Growth Across Its Portfolio

WorldHotels, a global brand of independent luxury and lifestyle hotels, today announced an impressive year of growth in 2025 fueled by increasing demand for authentic, experiential travel.

Craig Fullalove Appointed Chief Financial Officer (CFO) at Wynn Resorts, Limited in Las Vegas - NV, USA

Federico “Fede” Greppi Named President, CALA at Marriott International in Miami, USA

Louis Bouchayer Appointed Vice President of Distribution at Club Quarters in Stamford - CT, USA

Accor Expands Its Luxury Portfolio in India with the Signing of Sofitel Rishikesh Narendra Nagar

L’Aventure opens the doors of its hotel in Paris on February 9, 2026

Kadun, a Boutique Hotel by Mexico Grand Hotels, Debuts in Cabo San Lucas

HARBR. Hotel Heilbronn, a member of Radisson Individuals: Contemporary Comfort in a German Wine Region

Today's Supplier News

The power of response: how Milan hotels can prepare for the Winter Olympic Games

Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide

What is Finland doing to promote responsible travel?

Trybe Announces $30M Series A Investment From Five Elms Capital

Shiji expands F&B technology footprint in Singapore with Infrasys POS deployment at MICHELIN Bib Gourmand Restaurant Chen’s

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