Lobby

Automating complex bookings with AI: Groups, events, contracted rates and more

Groups, tour operators, events, contracted rates, modifications, rooming lists, billing changes: they still eat countless hours and cost you revenue and conversions. Requests often arrive by email, PDF, or extranet, forcing staff to manually cross-check contracts, allotments, rates, and availability. It is slow, error-prone, and hard to scale. This is where Lobby comes in.

  • A quote for a wedding for 300 with catering? No problem.
  • 12 rooms from allotment plus 3 outside the contract? No problem.
  • Cancel 2 of 8 room types and re-price the rest? No problem.

How does it work? Lobby reads each request wherever it lands, pulls the relevant data from your contracts, rate plans, and internal systems (PMS, CRS, event and catering), then drafts a reply and suggests the next step, in any language. Run it fully autonomously or with a human in the loop. Since change is hard to roll out, Lobby works where your team already does, through a simple extension on top of the tools they use every day. The result? The fastest, most complete answer wins the deal and earns more partner allocation. No more margin lost to wrong rates or missed contract terms, and you scale without adding headcount.

Who is it for? Reservation and sales teams at hotel groups, management companies, and call centers, who handle high volumes of group, partner, and event requests. As they grow their portfolios, they need to centralize complex workflows across fragmented brand systems, PMS, and other platforms.

Proof Points

-75 %
Reduces response time by
+15 %
Increases conversion by
2 h
Saves per agent daily
$ 2.2M
Raised in pre-seed

Pricing & Availability

Pricing — Outcome-based, Flat fee per property, Usage / token-based. Pricing based on automation volume.

Availability — Global.

User base — 30+ Hotels, 1 white labelling partner

Application Areas

Reservations Distribution Email Sales & Marketing Revenue Management

AI Classification

AI-Native Generative LLM Agentic NLU & Sentiment RAG & Search Document AI Fully-Autonomous Supervised-Autonomous

Connects with any PMS and channel (e.g. OHIP, Protel, Mews, Apaleo, plus Gmail and Outlook for email), via direct integration or by working through the existing interface like your team would. New connection takes days, not weeks.