Development Pipeline Scheduled for 2030

Novotel Makkah

Accor and Al Qimmah Hospitality expand strategic partnership beyond 4,000 keys with the signing of Novotel Makkah

Accor, a world-leading hospitality group, and Al Qimmah Hospitality, a subsidiary of BinDawood Investment Company, have announced the expansion of their strategic partnership to develop a portfolio of more than 4,000 keys across Saudi Arabia, with a strong focus on Makkah and Madinah, marked by the signing of a new 850-key Novotel in Makkah. 

96db50b6ea25205650aa7a56b6d89b3e L.jpg ......

96db50b6ea25205650aa7a56b6d89b3e L.jpg

Photo by Accor

Announced in Paris during the French- Saudi Investment Roundtable meeting, bringing together a Saudi delegation of leading business figures across key industries, the signing builds on the master development agreement established in 2025 and brings the partnership to five hotels across Jeddah, Makkah and Madinah, spanning premium, midscale and economy hospitality. 

The new 850-key Novotel in Makkah is expected to open in 2030, broadening the range of quality accommodation in Makkah and further reinforcing Accor's position as the largest international hotel operator in the Holy Cities, while supporting the Kingdom's growing religious tourism sector. 

The expanded portfolio responds to growing demand for quality hospitality across a broader range of price points, supporting Saudi Vision 2030 ambitions to strengthen tourism infrastructure and expand visitor capacity. 

Beyond adding hotel rooms, the partnership will contribute to job creation and Saudi talent development. This commitment is supported by Tamayyaz by Accor, the Group's national talent programme in partnership with the Saudi Ministry of Tourism, which aims to develop and hire more than 3,000 Saudi nationals by 2030 and build the next generation of hospitality leaders. 

The partnership now comprises Mercure Makkah Shesha, ibis Styles Makkah Mesfalah, Mövenpick Madinah, Swissôtel Jeddah and the newly signed Novotel Makkah, representing more than 4,000 keys across five hotels. 

Accor has been present in Saudi Arabia for more than three decades and today operates 48 hotels with 21,600+ keys across the Kingdom, with a pipeline of a further 47 hotels and 11,400+ keys. Across more than 16 brands, the Group serves religious, leisure and business travellers throughout the Kingdom. 

Hotel Website
Middle East Saudi Arabia Mekka

Born in 1967, Novotel is a 4-stars International midscale brand for business & leisure travelers, with hotels located in the heart of major international cities, business districts and tourist destinations. Novotel is constantly reinforcing its presence on all continents, with the opening of hotels across the world: Phuket (Thailand), Moscou (Russia), Lodz (Poland), Danang (Vietnam), Goa (India), Panama (Panama), Dubai (United Arab Emirates),...

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore.