The Rise of Regenerative Hospitality - Welcome to the Future
“Regeneration” is going to be one of the main keywords of 2023. Within the rise of the regenerative economy, ‘Regenerative Hospitality’ is predicted to have a dramatic impact on the industry. Thanks to a fruitful collaboration between EHL- Hospitality Business School, the institute of tourism of HES-SO Valais/Wallis and Regenerative Travel we conducted an in-depth research on this new phenomenon.
This article distils the information collected in several iterations with different stakeholders from several touch points and pieces together some of the most important findings of our research paving the way for the future of Regenerative Hospitality on a wide scale.
The concept of regenerative hospitality is a relatively new trend in the hospitality field and it can be understood as an aspirational business approach that focuses on creating net-positive impact on the environment, the community and the wider society. Regenerative hospitality focuses on sustainability and environmental responsibility, prioritizing not only the protection and preservation of the natural environment and the local ecosystem but also an active contribution to the regeneration of it.