Scenario planning: How hotel groups are dealing with uncertainty
In this article, the author of “See Your New Normal”, Woody Wade, states that as professionals with responsibilities for the future success of companies, individuals will inevitably be called upon to make big, consequential decisions without knowing exactly what the future will be like and whether those decisions will turn out to be good or bad. It is important to understand how a decision can turn out to be terribly wrong, such as by not...
Let’s all hope we will not soon face another earth-shattering catastrophe like Covid, or dramatic economic and geopolitical pressures like the ones triggered by the Russia–Ukraine conflict.
But even if we’re lucky and are spared such disastrous developments, other big uncertainties affecting us are sure to arise – and when they do, we’ll have no choice but to confront them. As professionals with responsibilities for the future success of our companies, we will unavoidably be called upon to make big, consequential decisions, not knowing exactly what the future will be like in which these decisions will play out – and thus never 100% sure whether they will turn out to be good decisions… or bad ones.
The Hotel Yearbook 2023 - Annual Edition
As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the
pandemic.
Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our
industry is contingent
on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market
conditions, evolving
consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are
the new normal
in an unpredictable world.