5 Ways Consumers Will Shape the Future of Hospitality in 2023

Choice Hotels EMEA CEO Jonathan Mills lays out how the past three years have changed the way people travel and what they expect from hotel brands. The pandemic has made people value travel more and has changed their expectations. Mills suggests that consumer brand expectations for 2023 will have more longevity than those of the past. He lists 5 consumer brand expectations for 2023, including hotels creating a sense of comfort and familiarity...

Jonathan Mills

As we know, travel trends change faster than you can say ‘hospitality’. But the past three years have fundamentally changed the way people travel and what they expect from hotel brands.

With the pandemic now thankfully behind us, we have come to realise travel should not be taken for granted.

Read the full article on hotelyearbook.com

The Hotel Yearbook 2023 - Annual Edition

As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the

pandemic.

Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our

industry is contingent

on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market

conditions, evolving

consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are

the new normal

in an unpredictable world.

Jonathan Mills is CEO of Choice Hotels EMEA where he oversees the company’s continued investments across the EMEA region for franchisees and guests. Based in Amsterdam, Jonathan leads all business and franchising operations for the region, including development, franchise operations, corporate sales, marketing, franchise relations and finance.

With more than 400 hotels in 18 countries across Europe, Middle East & Africa, Choice Hotels EMEA helps travellers discover and explore new places. Choice Hotels EMEA is a part of Choice Hotels International, Inc (NYSE: CHH), one of the world’s largest and most successful lodging companies. With more than 7,100 hotels franchised in more than 40 countries and territories, we represent nearly 600,000 rooms around the globe.