Solving sustainability challenges: The role of digital technologies and tech startups
Sustainability is becoming a crucial aspect of business operations and models, but the service sector has been slower to adopt sustainable practices. In this article, EHL Associate Professor Carlos Martin-Rios explains the industry is showing interest in resource management but lacks direction on how to link it to a competitive advantage. Digital technologies and their associated startup ecosystems hold a key to supporting the sustainable...
Sustainability is slowly becoming a driving force in reshaping the business model and operations of firms. As the aspiration of sustainability implies profound, fundamental transformations of the economy and society, organizations must not just care or aspire to being sustainable but firmly activate sustainable practices for business success.
Compared to the manufacturing industries, the service sector - including tourism, hospitality, foodservice and business services - has been slower in adopting sustainability practices and transforming their core business models and innovation strategies to advance the sustainability transition.
The Hotel Yearbook 2023 - Annual Edition
As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the
pandemic.
Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our
industry is contingent
on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market
conditions, evolving
consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are
the new normal
in an unpredictable world.