New attitudes to Circular Economy practices: Rethink and redesign

Florent GirardinLuciano Lopez

The circular economy (CE) is a systems solution framework that tackles global challenges like climate change, biodiversity loss, waste and pollution. Circular economy practices are known to be governed by the ‘3Rs’, namely Reduce, Reuse, and Recycle, which are the major strategies used for promoting the circulation of products and materials, thereby lowering waste and pollution, and aiding to regenerate nature.

But in terms of attitude and willingness to buy in, studies show that the classic 3Rs are surprisingly not the most effective strategies for optimal results, especially in the context of hotels and guest perception of the measures.

Read the full article on hotelyearbook.com

The Hotel Yearbook 2023 - Annual Edition

As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the

pandemic.

Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our

industry is contingent

on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market

conditions, evolving

consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are

the new normal

in an unpredictable world.

Dr Florent Girardin teaches courses on Hospitality Marketing and Luxury Brand Management, and his research focuses on consumers’ reactions to brand and product positioning strategies.

Dr Luciano Lopez is Assistant Professor and Dean of EHL Campus (Singapore). As an economist, Dr Lopez's research focuses on applied economics, particularly on circular economy practices in the hospitality industry.

EHL Hospitality Business School (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions.