It’s time for hotels to build ‘places’ rather than ‘spaces’
Andi Davids at Bulletproof argues that hotels are often considered "non-places", spaces of transience and impermanence where people remain anonymous and interactions are mostly transactional, which does not inspire brand recognition, affinity, and loyalty. They suggest that the hospitality industry has a unique opportunity to rearticulate their market relevance by offering more meaningful travel experiences in more memorable places, in order to...
Ever heard of a ‘non-place’? If not, it’s time to take note. Because the hotel industry is filled with them. And they might just be the reason hotels aren’t filled with more people.
First coined in the mid-90s by French anthropologist Marc Augé, a ‘non-place’ is a space of transience and impermanence, where humans remain largely anonymous, and interactions are mostly transactional.
The Hotel Yearbook 2023 - Annual Edition
As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the
pandemic.
Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our
industry is contingent
on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market
conditions, evolving
consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are
the new normal
in an unpredictable world.