ESG and Hospitality: ¶An Evolving Sustainability Context

This article discusses the importance of understanding the relationship between sustainability and hospitality in the current global context, which is characterized by a convergence of global risks linked to climate change and biodiversity collapse. The hospitality industry operates in a volatile, uncertain, complex and ambiguous environment, which makes it difficult to devise a resilient path that considers environmental, social and governance...

Willy Legrand

French poet Paul Valery once stated that ‘everything simple is false, everything complex is unusable’[1].

Today’s global context is anything but simple. We are exposed to a convergence of global risks linked to climate change and biodiversity collapse posing a threat to the fabric of society. We are also faced with turbulent socio-economic situations and unstable geopolitics. The convergence of global systemic risks is coined as the ‘global polycrisis’[2]. The hospitality industry operates in a volatile, uncertain, complex, and ambiguous environment. Since complex is unusable, and knowing that hospitality performs best under stable conditions[3], what is the best strategy to devise today to lay the foundation to a resilient path considering the Environmental, Social, and Governance (ESG) risks?

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The Hotel Yearbook 2023 - Annual Edition

As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the

pandemic.

Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our

industry is contingent

on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market

conditions, evolving

consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are

the new normal

in an unpredictable world.

Dr. Willy Legrand is Professor at the IU International University of Applied Sciences in Germany with a specialization in sustainable hospitality development and management.

With over 100,000 students, IU International University of Applied Sciences (IU) is the largest university in Germany. The private, state-approved educational institution with its main campus in Erfurt brings together more than 200 bachelor's and master's programmes under one roof, which are offered in German or English.