The Attractiveness of Hospitality Management (Education)
The hospitality industry is facing a shortage of skilled professionals due to a perception that it is less attractive, innovative, and lucrative than other industries. EHL's Markus Venzin suggests that the hospitality industry can reposition itself as a tech-savvy, sustainable, and innovative sector by integrating AI, robotics, energy and waste management, and new materials.
This topic has been at the center of many discussions at EHL Group. In our latest industry outlook, we ask ourselves “How can hospitality reposition itself as an attractive, tech-savvy, sustainable and innovative sector in the face of today’s shifting times and changing customer needs?”. This is the question that keeps coming up after a few tough years where many old, ‘safe’ industry assumptions were turned on their head.
The term “hospitality” used to be associated strictly to hotels and travel, and was pictured as an industry of adventure and excitement, transcending culture and geography, bringing people together and catering to deeply rooted emotional aspirations.
The Hotel Yearbook 2023 - Annual Edition
As we have embarked on 2023, it is evident that the hotel industry has made a robust recovery from the
pandemic.
Occupancy and pricing have returned to their pre-pandemic levels. However, the future of our
industry is contingent
on how nimble the hospitality sector can be in adapting to ongoing innovation, changing market
conditions, evolving
consumer preferences, new staffing challenges, and sustainability realities. These uncertainties are
the new normal
in an unpredictable world.