Four Ways To Create a Hyper-Connected Journey for Today’s Traveler
The travel industry is in full swing again on a domestic and international scale, despite ongoing economic volatility. Our recent Consumer Pulse Survey found that eight in ten (78%) of consumers are planning leisure travel in the next year, with half of them planning two or more trips. Additionally, research from the Mastercard Economics Institute reported that global flight bookings were up 31% in March 2023, compared to March 2019.
As the industry focuses on capturing this desire to travel and driving growth through customer acquisition, organizations must focus on something that on the face of it seems simple to do, but is in reality still a challenge for the industry. Travel companies must put the traveler at the front and center, by fusing together the entire journey from end to end and using technology to better connect all touchpoints.
While the industry made great strides during the pandemic in terms of technology investment, the traveler journey is still fragmented, with most companies only fulfilling certain stages, and missing out on the opportunity to add broader value and create greater consumer relevance through personalization.
The Hotel Yearbook Technology 2023
The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.