A new shift in scale: The game-changing power of composable hospitality
The hospitality industry is on the brink of a massive digital disruption that could see half of the top 10 hotel companies being less than a decade old by 2030. Legacy hotel operators, often hampered by outdated software and operational inefficiencies, are being threatened by the advent of MACH (Microservices-based, API-first, Cloud-native, and Headless) architecture, which offers flexibility, cost-effectiveness, and futureproof technology.
Digital disruption and transformation have had a huge impact on businesses over the past two decades. According to research by Innosight, most companies in the Fortune 500 (52%) have either gone bankrupt, been acquired or dissolved completely as a result of digital disruption since 2000.
But could this really happen in the hospitality space? I firmly believe it will and I think it’s going to happen by the end of the decade.
The Hotel Yearbook Technology 2023
The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.