The Rise of Holograms in Hospitality: Unlocking Limitless Opportunities ¶for Hotels

How would you feel if the next time you checked into a hotel, you were welcomed by a smiling front desk associate or concierge – only, not in real life? Instead, imagine that the figure before you was projected via state-of-the-art, two-way holographic technology designed to deliver an ultra-personalized experience. Fortunately, you don’t have to rely solely on your imagination to conjure up this scenario because hologram technology for hospitality is, in fact, already here, and some hotels around the globe are already making waves as early adopters.

For years, hoteliers have worked tirelessly to define – and then achieve in a scalable manner – the perfect balance of high-touch service and high-tech connectivity. After all, modern guests aren’t always easy to please. They want convenience, but not at the expense of personalization. They want self-service, but not without the option to engage with staff in person. They want high-tech touch-points they’re accustomed to at home, but not without the more traditional aspects of hospitality service that feel nostalgic and familiar.