iPhone? My Dad Used to Have One! Welcome to the Post-Screen Era
In "Why the Metaverse won't be like Snow Crash," the author explores the cultural and linguistic influence on the perception of technological innovations, using Apple's Vision Pro as an example. The piece argues that societal reactions to technology are heavily influenced by the language used to describe it. By renaming the term "metaverse" to "spatial computing," Apple aims to reshape the narrative around immersive digital experiences,...
The words we choose to describe the world around us shape our perception of reality, influencing how we embrace or reject ideas, beliefs and -of course- innovations. In this context, Apple's Vision Pro offers a refreshing (and long-due, if you want my personal opinion) departure from the dystopian overtones associated with the term "metaverse."
If you're familiar with the latter, you may also know that it originated from a sci-fi novel, evoking connotations of an oppressive and surveilled society, akin to Orwell's 1984. Ludwig Wittgenstein, one of the most influential philosophers of all times, offers an insightful perspective on language, viewing it as a means of creating a representation of reality. He contends that most problems, prejudices and biases often arise from communication misunderstandings from a flawed or ambiguous representation of reality.
The Hotel Yearbook Technology 2023
The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.