The next wave of revenue: How retailing is impacting hospitality
This article provides guidance for hoteliers, advocating for a shift from a room-centric model to personalized guest experiences and ancillary services as revenue streams. It encourages a mindset change to focus on Total Revenue per Available Room (TRevPar) instead of the traditional room-only metrics. This retailing model aims to increase revenue, enhance guest experience, and future-proof the hospitality industry with technology integrating...
What if you could create personalized guest experiences by selling anything?
Imagine a world where you can inspire someone with a targeted offer such as a cabana. When they enter the booking path, they are presented with options that help them personalize their stay such as an ocean-front room, the cabana that enticed them, spa appointments, and a late check-out. As they build out their experience, their mental picture becomes more vivid, driving greater conversions with users being twice as successful in booking ancillaries, and you have confidence that you can bring it to fruition with fulfillment tracking.
The Hotel Yearbook Technology 2023
The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.