Welcome to HYB TECH 2024 - These are fascinating times for ¶our industry!
A brief introduction to HYB Technology 2024 by Guest Editor in Chief, Ian Millar, Manager of the Institute of Business Creativity & Senior Lecturer at EHL Hospitality Business School.
The world of hospitality technology has indeed been an interesting one since the pandemic. During the pandemic, we saw a few incremental changes but nothing major. If there were one takeaway, then it would have been the shift to a more autonomous guest experience, and if we are honest, there is nothing too wrong about that, depending on the occasion the hotel wishes to give. Move forward to 2023, and we have seen quite a few small and incremental changes, some innovative and some promising to make considerable changes to hospitality.
Let's start with the smaller stuff. There is still the shift towards cloud computing adoption, it is still relatively slow in places, but with a new breed of systems embracing open API, this should accelerate. The days of legacy systems, complicated interfaces and contracts should hopefully be a thing of the past. Cyber security is an ever-present topic, not extremely exciting, but probably the most important we need to address as an industry. Social engineering and phishing still pose a daily challenge that we must deal with, bearing in mind the plethora of sensitive information we as an industry hold.
The Hotel Yearbook Technology 2023
The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.