What if tourism played a major role in meeting global 2030 biodiversity targets?
Holly Tuppen's article presents a visionary journey to 2030, inspired by Rob Hopkins' time machine concept, to explore the transformative potential of Net Positive Hospitality. It envisions a future where the tourism industry prioritizes the well-being of nature, culture, and communities over conventional metrics like visitor numbers and profits. The narrative highlights the industry's alignment with the Kunming-Montreal Biodiversity...
There's a time machine in Totnes, England, taking people to 2030. It's operated by Rob Hopkins, founder of the Transition Movement, who invites various experts to jump on board to imagine a better future. "You cannot create what you haven't imagined," he explains before asking his time machine podcast guests a series of 'What If' questions. It inspired us to do our own imagining. The result? A vision, so bright and irresistible that we hope others will join the journey.
When we step out of the time machine in 2030, we see a tourism industry that acts as a caretaker towards its greatest assets — nature, culture, and community. So important are these assets that destinations and tourism businesses measure their success not by visitor numbers or profit but by the health and well-being of ecosystems, heritage and indigenous culture, and local social and economic gains.
HYB 2024 Hospitality ESG Edition
The global hospitality sector is at a crossroad when it comes to implementing sustainability. Consumers demand trustworthy information while regulators and investors expect transparent disclosure on sustainability performance. Owners, brands and managers aim to mitigate the sector’s footprint thus reaping the financial and reputational benefits. Industry players that fail to adopt a sustainability strategy or fall short in the implementation stage may struggle to remain competitive in the long term. Industry experts and researchers identify key areas where sustainable innovation can have the greatest impact, developing new technologies and solutions to address sustainability challenges, and creating policies and incentives that encourage the adoption of sustainable practices. The HYB 2024 Hospitality ESG Edition aims to unlock the sustainability innovation stack by highlighting the range and interconnectedness of sustainable technologies, systems, and practices that can be combined in a holistic way that creates a more sustainable hospitality ecosystem.