Hotel Yearbook Article HYB 2024 Hospitality ESG Edition

Robotics, ¶an ESG solution?

In the hospitality industry, the integration of robotics and ESG principles is gaining traction. While ESG focuses on sustainable practices, including workforce management, robotics offers solutions to labor challenges. This article delves into how robotics can enhance the 'Social' aspect of ESG within the EU hospitality sector. It explores the potential of robotics in improving workforce conditions, such as work-life balance and training...

Alexander SassenKlaas Koerten

Together with AI, robotics and ESG (Environmental, Social, and Governance) have gotten a lot of attention in hospitality; ESG is touted as the solution to all the sector’s sustainability challenges (in the broadest sense of the word), while robotics is often mentioned as the solution to labor shortages, high labor costs, low productivity and or a combination thereof. While both ESG and robotics will play a role in the abovementioned, they are not a panacea; often the expectations of the industry far outstrip what is realistically possible in the short term.

In this article, we will focus on the role robotics can play in improving the score of some labor key performance indicators linked to the S in ESG within an EU hospitality setting. We will explain both the basics of ESG and robotics, before we explain what the latter can do for the former.

Read the full article on hotelyearbook.com

HYB 2024 Hospitality ESG Edition

The global hospitality sector is at a crossroad when it comes to implementing sustainability. Consumers demand trustworthy information while regulators and investors expect transparent disclosure on sustainability performance. Owners, brands and managers aim to mitigate the sector’s footprint thus reaping the financial and reputational benefits. Industry players that fail to adopt a sustainability strategy or fall short in the implementation stage may struggle to remain competitive in the long term. Industry experts and researchers identify key areas where sustainable innovation can have the greatest impact, developing new technologies and solutions to address sustainability challenges, and creating policies and incentives that encourage the adoption of sustainable practices. The HYB 2024 Hospitality ESG Edition aims to unlock the sustainability innovation stack by highlighting the range and interconnectedness of sustainable technologies, systems, and practices that can be combined in a holistic way that creates a more sustainable hospitality ecosystem.

After working as an equity analyst and equity broker to UK hedge funds for 11 years, Alexander started his own financial research shop, Sassen Research. In 2019 he joined Hotelschool The Hague as a Lecturer in Finance & ESG. In 2023 he also started an ESG consulting firm, Conifer Advisory Services.

Klaas Koerten, MSc ir., is originally from Haarlem, the Netherlands. With some side projects focusing on Architecture and Industrial Design, he graduated at Delft University of Technology on the topic of human-machine interactions, which focused on designing control interfaces that humans and automated systems operate simultaneously.

Hotelschool The Hague, founded in 1929, is one of the oldest and most prominent independent hotel schools in the world. With campuses in The Hague and Amsterdam, the school educates more than 2,850 students to become future-facing hospitality professionals and managers in the hospitality industry. Since 2014, Hotelschool The Hague has been annually voted the best public hotel school in the Netherlands and is highly regarded globally according...